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Events and Conference Management (MA)

Course Description

Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter, or make further progress in, management-level careers in the fast-expanding field of events and conferences. London is an ideal place in which to study events and conference management. A regular host of world class sports and culture events such as Wimbledon, the London Marathon, Notting Hill carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby world Cup, London is widely recognised as a world events capital. With several hundred conference venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.

Course content

This course teaches you how and why events/conferences are planned, and how the venues and destinations in which they are held are marketed. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Core modules

•Conference and Events Planning
You will develop critical awareness of the diverse range of skills required to successfully organise conferences and events. You will discuss the problems that can arise in the planning process and examine the ways to address the issues.

You will undertake research on an events or conference management topic of your choice, and present analysis, conclusions and recommendations in a written report. The report should include a justification of the research methodology employed and a critical review of the underpinning theory and literature.

•Events and Conference Marketing
You will develop an understanding of the decision-making process underpinning the development and marketing of individual venues as well as conference and events destinations. The module also considers the factors that influence the selection of event venues.

•Event Concepts
You will review the role and impacts of conferences and events in a global context, critically evaluating the influence of stakeholders and examining the wider significance of these expanding sectors on global communication, culture and sport.

Option modules

Choose three from a list which includes:
•Airport Planning and Management
This module gives you the opportunity to examine the organisation and management of the airport industry. You will examine airport operations and capacity issues, terminal operations, airport marketing, airport expansion issues, and the role of regional airports.

•Exploring Creative Experiences for Attractions and Events
This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.

•Festivals, Culture and Place
You will assess the role which festivals and cultural events perform in stimulating community pride and energising local residents, and investigate their multi-faceted contribution to local economies.

•Mega Events
You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, World Cups and International Expos, and their impact on image and urban regeneration.

•Professional Practice
This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.

•Tourism and Cities
This module explores the different forms of urban tourism and analyses its role in a city economy. It takes a particular interest in how tourism influences city image.

Please note, not all option modules are guaranteed to run each year, dependant on the demand in the year of study.

Associated careers

Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue Doctoral studies.


At Westminster, we have always believed that your University experience should be designed to enhance your professional life. Today’s organisations need graduates with both good degrees and employability skills, and we are committed to enhancing your graduate employability by ensuring that career development skills are embedded in all courses.

Opportunities for part-time work, placements and work-related learning activities are widely available, and can provide you with extra cash and help you to demonstrate that you have the skills employers are looking for. In London there is a plentiful supply of part-time work – most students at the University of Westminster work part time (or full time during vacations) to help support their studies.

We continue to widen and strengthen our links with employers, involving them in curriculum design and encouraging their participation in other aspects of career education and guidance. Staff take into account the latest data on labour market trends and employers’ requirements to continually improve the service delivered to students.

Visit the Events and Conference Management (MA) page on the University of Westminster website for more details!

Entry Requirements

As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications. Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English you will need an IELTS score of 6.5 or above.

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