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Master of Marketing

Course Description


Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes 
a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

Course description, features and facilities

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.

UWA Business School
The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.

We are one of only seven institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.

Our major corporate partners include ATCO Australia, BHP Billiton, Ernst & Young, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs are relevant and valuable to industry.


Key to availability of units:
S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2015;
NS = non-standard teaching period; OS = offshore teaching period; * = to be advised

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2016 or 2017.

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, must complete relevant conversion units up to the value of 24 points from this group, as advised by the Faculty:

S1, S2 ACCT5432 Introductory Financial Accounting
S1, S2 ECON5541 Economics for Business: Applications and Policy
S1, S2 MGMT5504 Data Analysis and Decision Making
S1, S2 MGMT5507 Management and Organisations

Take all units (36 points):

S1, S2 MGMT5506 Ethics and Sustainability Management
S2 MKTG5406 Buyer Behaviour and Decision Making
S2 MKTG5408 Marketing Analysis and Planning
S2 MKTG5462 Global Marketing Strategy
S1 MKTG5465 Applied Marketing Research
S1 MKTG5501 Integrated Marketing Communications

Take unit(s) to the value of 36 points:

S2 EBUS5504 Electronic Business
S1, S2 MGMT5610 Applied Professional Business Communications
S1 MKTG5405 Special Topics in Marketing
S1 MKTG5463 Marketing of Services
S1 MKTG5502 Electronic Marketing
S2 MKTG5505 Marketing and Society
S1, S2 MKTG5561 Marketing Management
S1 MKTG5578 Client Management

Career opportunities

This degree will lead to careers in many areas, including: Sales Manager, Events Manager, Advertising and Promotions Manager, Public Relations, Market Research and Analysis, Customer Relations Management and Market Consulting at a senior level.

Visit the Master of Marketing page on the University of Western Australia website for more details!

Student Profiles

Entry Requirements

To be considered for admission into this course an applicant must have a bachelor’s degree of this University, with a weighted average mark of at least 60 per cent, or equivalent as recognised by the Faculty. Minimum English Language Requirements: View Website

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