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Master of Strategic Communication

Course Description


The Master of Strategic Communication provides students with advanced knowledge and capabilities required to participate in the contemporary global communications environment. It is intended for those who wish to be a senior communications adviser in industry, government agencies and community organisations.

Course description, features and facilities

Through practical and analytical engagement, students gain both advanced skills and in-depth understanding relevant to a broad range of communications and media roles and proficiency in developing effective communication strategies and managing communications projects in the global media context.

The program's work placements give students access to real-world experience of the local and international communications environment.


Key to availability of units:
S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2015;
NS = non-standard teaching period; OS = offshore teaching period; * = to be advised

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2016 or 2017.

Take all units (36 points):

S1 COMM5701 Strategic Communications in a Digital Era
S1 COMM5702 Digital Media: Theory and Practice
S2 COMM5703 Organisational Communication and Project Management
S2 COMM5704 Global Media and Cross-cultural Communication
S2 COMM5705 Strategic Representation and Promotion
S1 SCOM5303 Communication Strategies for Change

For students in course by coursework and dissertation, take the following unit (24 points):

S2 COMM5729 Strategic Communications Dissertation (or approved equivalent) (24 points)

For students in course by coursework only, take unit(s) to the value of at least 12 points from Group A and the remaining from Group B, sufficient to bring the combined total value of units taken from Groups A and B to 36 points.

For students in course by coursework and dissertation, take unit(s) to the value of 12 points from Group A or Group B.

Group A

S2 COMM5711 Work Placement A (Domestic) (12 points)
S1, S2 COMM5712 Work Placement B (International) (12 points)

Group B

S1 COMM4101 Concepts in Communication
S1 COMM4102 Sexuality, Media, Culture
S2 COMM4103 iGeneration
N/A COMM4104 Strategic Communication
S1 COMM5604 Media Law and Ethics
S1 COMM5605 Issues in Contemporary Global Journalism
S1, S2 MGMT5610 Applied Professional Business Communications
S1 MKTG5501 Integrated Marketing Communications
S2 MKTG5505 Marketing and Society
N/A SCOM5703 Science and the Media

Career opportunities

Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources based projects such as change management and there is demonstrated growth in this area. In addition private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.

Visit the Master of Strategic Communication page on the University of Western Australia website for more details!

Student Profiles

Entry Requirements

To be considered for admission into this course an applicant must have a relevant bachelor’s degree of this University, with a weighted average mark of at least 65 per cent in the Level 3 units of the relevant major, or equivalent as recognised by the Faculty. Minimum English Language Requirements: View Website

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Recipient: University of Western Australia
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