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MSc Business (Marketing)

Course Description

This course is well suited if you wish to make a career in business. You’ll develop a strong understanding of the key business areas of finance, marketing, behavioural economics, and statistics and data analysis.

Course structure

You will begin with your core module, Marketing, and three other modules in related key business areas (Quantitative Methods for Business, Fundamentals of Economic Behaviour, Strategy Analysis and Practice).

In Term 2 you will study three specialist marketing modules (Strategic Marketing, Global Branding, Service Marketing) and choose one from a choice of elective modules allowing you to explore another field.

Elective modules
We offer a range of elective modules, giving you stimulating options. You undertake one elective in term 2 and if you select the term 3 Business in Practice route you will also select two other electives. Please note that module availability may vary and that your first choice may not be guarantee. Please see the drop down link for module descriptions.

Assessment is a mix of exams, project work, and tests. Your dissertation or Business in Practice module brings all your learning together.

Choice of Dissertation or Business in Practice route:
Dissertation route
If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing, the 8,000 word dissertation enables you to test and apply the techniques and theories you have gained. You will be supervised and supported throughout and will usually submit your dissertation in early September. The Term 3 Research Methodology module will help prepare you for the dissertation.

In total you will study eight core modules and one elective, and complete a dissertation. The term 3 Research Methodology module will help prepare you for the dissertation.

Business in Practice route
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with two additional elective modules and our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.

In total you will study seven core modules, three electives and also complete the core Business in Practice capstone module.

Visit the MSc Business (Marketing) page on the University of Warwick website for more details!

Entry Requirements

A good undergraduate degree. English Language - IELTS 7.0, with no more than two components at 6.0 or 6.5.

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