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MSc Digital Marketing

Course Description

This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Digital Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.
The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing and Digital Marketing. It is designed to enable students to critically engage with theory and practical issues related to Digital Marketing. The modules selected focus on topics central to contemporary thinking in Digital Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.


Part 1 of this course currently consists of six compulsory modules:

Marketing Strategy and Planning
Consumer Insights in the Digital Age
Emerging Themes
Marketing Communications & Branding
Digital Marketing
Social Media Marketing and Web Analytics

Part 2 consists of a series of workshops on research methods and a choice of:

a dissertation,
an integrated case study
a business development proposal

Key Features

This MSC in Digital Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of digital marketing. It also offers the opportunity for further study to experienced marketers who wish to enhance their career with a postgraduate qualification in digital marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and digital marketing modules which will enable them to critically understand the theoretical and practical challenges that digital marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:

Available as full time and part time programme
Builds on excellent industry and academic links
Combines theory based discussion with practical application
Learner focused approach
Emphasis on critical and sustainable use of new technologies

Entry Criteria

Normally a minimum of a 2:2 honours degree in a related subject, or an appropriate equivalent, from a recognised British or overseas institution is required.
A non-honours undergraduate degree in a related subject from a UK university and relevant evidenced experience (normally equivalent to or comparable with two years)
Non-degree qualifications such as the Higher National Diploma in Business related subjects (e.g. EdExel), or equivalent overseas qualifications, where the applicant has appropriate employment experience. (Normally equivalent to or comparable with a minimum of three years)
Qualifications from relevant Professional Bodies, which are at a level below UK Honours Degree and relevant professional experience, (normally equivalent to or comparable with a minimum of three years)
Applicants who have been taught and assessed in languages other than English need an English language equivalent to IELTS 6.0.
Applicants who do not fully satisfy the general criteria above will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme.
Candidates with significant relevant work or voluntary experience may be admitted to the programme without degree or degree equivalent qualifications.
Eligibility will be determined by interview with the admissions tutor and subject to confirmation with the Programme Director.

Visit the MSc Digital Marketing page on the University of Wales, Trinity Saint David website for more details!

Student Profiles

Entry Requirements

A good undergraduate degree or relevant industry experience

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