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MA Events Management

Course Description

The MA Events Management programme focuses on a broad range of event types with an international perspective. It is aimed at students who work, or aspire to work in the continually expanding events sector, at regional, national or international levels.

The MA Events Management programme is available as a full or part-time campus-based programme as well as a part-time online programme. In part one of the programme students will study a number of modules which will enable them to gain a critical insight into the nature and management of events, marketing and management.

Events specific modules will engage students in appraising the diverse events industry, specifically considering its continually changing developmental themes, and issues within contemporary society; the sector will also be studied from a global perspective, considering both the practical and theoretical frameworks of the events industry and its management.

Additionally, students will also develop an understanding of management principles and marketing applied to the events sector and will engage in critical thinking about contemporary global issues which form the backdrop to the discipline. In part two of the programme, students can elect to undertake a dissertation, integrated case study or business development proposal. Exit awards also include Postgraduate Certificate and Postgraduate Diploma.


Part 1

Within part 1 of the programme students undertaking the Postgraduate Diploma or MA must take all compulsory modules and one optional module; students undertaking a Postgraduate Certificate must take three out of the four compulsory modules.

Events Management: Themes and Issues (compulsory)
Global Events Management: A Practical Insight (compulsory)
Marketing (compulsory)
Management Theory and Practice (compulsory)
Global Issues (compulsory)
International Tourism Contexts (optional)
Strategic Management of Sports Organisations (optional)
Heritage Tourism Contexts (optional)
Industry Research Experience (optional)

Part 2

Students undertaking the MA Events Management must take one of the following:

Case Study
Business Development Proposal

Key Features

The MA Events Management programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective.

Students will study a combination of management, social science and subject-specific modules which will engage them in discussion about their discipline set within the wider global context.

Graduates from the programmes will have developed transferable employability skills such as research, problem-solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

A key feature of the programme is that we aim to produce graduates who are global citizens and who approach their personal and professional lives from a sustainable perspective.

The University of Wales Trinity Saint David is committed to placing sustainability at the core of its activities and has made it a strategic priority, which has been further enhanced by the creation of the Institute of Sustainable Practice, Innovation and Resource Effectiveness (INSPIRE) – this ethos is reflected within the programmes with the embedding of sustainable thinking and global awareness throughout the learning.

Key features:

Available as a campus-based or online programme
Builds on excellent industry and academic links
Combines theory-based discussion with practical application
Learner-focused approach
Engages students in sustainable thinking and global issues

Entry Criteria

All applicants will be individually considered for admission using the following criteria:

Normally, the possession of a minimum of a 2:2 honours degree, or an appropriate equivalent, ie a professional qualification, from a recognised British or overseas institution.

Applicants for the online programme should normally be employed in a suitable type and size of organisation so that they can draw on their professional context for learning.

Applicants who do not fully satisfy the general criteria will be considered and may be admitted if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard, and are able to contribute fully to, and benefit from, the learning experiences delivered within the programme.

There is no requirement for attendance in the UK for the online distance learning programme. International students who decide to come to the University to attend in person in the UK must fully meet the requirements of the UKBA.

Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.0.

Other Potential Candidates:
Candidates with significant related employment fields, or related area/discipline/subject experience, or defined voluntary experience, or similar related employment field experience may be admitted to the programme without degree or degree equivalent qualifications if they can demonstrate their potential to meet the learning requirements of the programme.

Visit the MA Events Management page on the University of Wales, Trinity Saint David website for more details!

Student Profiles

Entry Requirements

A good undergraduate degree and/or relevant industry experience.

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