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International Tourism Management (MSc)

Course Description

The MSc in International Tourism Management offers you the opportunity to develop your practical, strategic and conceptual understanding of the fast-growing, contemporary tourism sector.

About the programme

Scotland’s tourism sector currently sustains 175,000 jobs with an estimated 50,000 new roles to be created in the next decade. The World Tourism Organisation predicts that global tourism visits will rise by 600 million by 2020. This rapid growth requires talented senior managers and this Masters programme is designed to enable you to help meet this demand.

You will examine the impact and meaning of tourism across the world and develop an understanding of the complexities of managing in such contexts.

There are three routes available –

Route 1 – for those with little or no prior grounding in tourism management

Route 2 – aimed at those who already have a qualification in tourism management

Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their understanding (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students continue to work towards an MSc, completing relevant modules and a dissertation. The modules include:
• Branding People, Places and Spaces (core, 20 credits)
• Critical Concepts in Tourism (core, 20 credits)
• Creative Research (core, 20 credits)
• Politics and Policy in Events and Tourism (core, 20 credits)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.


You will complete an MSc dissertation (60 credits) to produce an individual piece of research.

Our Careers Adviser says

Graduates from this programme are expected to secure senior positions in the tourism industry, including operational roles with major tourism providers or strategic roles with destination development organisations. Graduates may also find opportunities within fields related to the tourism sector, including events, marketing and PR.


We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

Visit the International Tourism Management (MSc) page on the University of the West of Scotland website for more details!

Student Profiles

Entry Requirements

Bachelor degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

Course Fees

Scottish/EU Students: £3,400, Rest of UK Students: £3,400, International Students £11,000

Email Enquiry

Recipient: University of the West of Scotland
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