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International Events Management (MSc)

Course Description

Designed to accommodate the demand for talented, capable practitioners, this programme prepares you for a successful career in events management at home or abroad.

About the programme

This new programme enables you to develop your practical, strategic and conceptual understanding of the events sector within local, national and international contexts.

There are 530,000 people employed within the UK events sector. At a global level, nations the world over are increasingly recognising the value of events as a major element of development strategies and nation building projects with emerging economies such as Brazil (2014 FIFA World Cup, 2016 Olympics), Russia (2018 FIFA World Cup), China (2008 Olympics) and Qatar (2022 FIFA World Cup) pursuing hosting rights for mega-events.

As events are increasingly recognised as a tool for stimulating economic development, the industry is quickly professionalising and requires a growing number of graduates to form an educated, critically informed workforce. The new UWS MSc in International Events Management is designed to meet this demand.

There are three routes available –

Route 1 – for those with little or no prior grounding in events management

Route 2 – aimed at those who already have a qualification in events management

Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc, and will complete relevant modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:
• Branding People, Places and Spaces (core, 20 credits)
• Critical Event Studies (core, 20 credits)
• Creative Research (core, 20 credits)
• Politics and Policy in Events and Tourism (core, 20 credits)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.


You will complete an MSc dissertation (60 credits) to produce an individual piece of research.

Our Careers Adviser says

Graduates are expected to find employment in a range of events roles including business events, festivals and cultural events, global mega-events, sporting events, community events and charity/ cause related events. Graduates may consider careers in fields related to tourism, marketing and PR and a range of other sectors.


We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

Visit the International Events Management (MSc) page on the University of the West of Scotland website for more details!

Student Profiles

Entry Requirements

Bachelor degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

Course Fees

Scottish/EU Students: £3,400, Rest of UK Students: £3,400, International Students £11,000

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Recipient: University of the West of Scotland
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