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Digital Marketing (MSc)

Course Description

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

About the programme

71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

With a strong focus on the practical skills expected of digital marketing graduates, which are underpinned by relevant theory, you'll gain a deep insight into the issues facing companies, ensuring that you will be highly employable within the digital marketing sector.

There are three routes available-

Route 1- for those with little or no prior grounding in digital marketing

Route 2- aimed at those who already have a qualification in digital marketing

Route 3- a work- based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc and will complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

• Digital Marketing Practice (20 credits, core)
• Branding People, Places and Spaces (20 credits, core)
• Digital Marketing Theory (20 credits, core)
• Creative Research (20 credits, core)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.


You will complete an MSc dissertation (60 credits) to produce an individual piece of research.

Our Careers Advisor says

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR.


We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

Visit the Digital Marketing (MSc) page on the University of the West of Scotland website for more details!

Student Profiles

Entry Requirements

Bachelor degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing/marketing sector.International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

Course Fees

Scottish/EU Students: £3,400, Rest of UK Students: £3,400, International Students £11,000

Email Enquiry

Recipient: University of the West of Scotland
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