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Creative Branding (MSc)

Course Description

Build a successful career in branding, working at home or overseas in a variety of business environments. Bring academic discipline and creative flair to the marketing of products, places and people.

About the programme

Based on actual business practice, UWS offers Scotland’s first Masters’ degree in branding and the first in the UK to focus on the creative elements of the profession, mixing theory and practice with blended learning, guest lectures and masterclasses on all aspects of this varied and dynamic field.

You will learn the academic and intellectual aspects of the topic, together with the tools to apply this theoretical understanding to best practice. You will source creative solutions informed by professional practice while working on live case studies with real clients and to apply your knowledge to various business contexts, at national and international level.

The degree offers you the opportunity to explore integrated marketing communications and specialist modules on building iconic brands, experiential branding and creative research methods. You will possess the creative tools, technical knowledge and transferable skills to become a creative branding professional.

There are three routes available –

Route 1 – for those with little or no prior grounding in the branding/marketing field

Route 2 – aimed at those who have practical experience in marketing/branding, typically through an undergraduate degree in this area or a related discipline

Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc and will complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

• Creative Branding: Principles & Practices (core, 20 credits)

• Branding People, Places & Spaces (core, 20 credits)

• Creative Research (core, 20 credits)

• Experiential Branding (core, 20 credits)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.


You will complete an MSc dissertation (60 credits) to produce an individual piece of research.

Our Careers Adviser says

This programme offers graduates diverse career options including fastmoving consumer goods marketing, tourism and events marketing, fashion marketing, advertising and promotions agencies, market research, business development and new product development. Roles will include brand manager, marketing manager, strategic manager and corporate communications manager.


We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

Visit the Creative Branding (MSc) page on the University of the West of Scotland website for more details!

Student Profiles

Entry Requirements

An undergraduate degree in any discipline or equivalent. Applicants with relevant professional experience will also be considered for entry to the programme. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

Course Fees

Scottish/EU Students: £3,400, Rest of UK Students: £3,400, International Students £11,000

Email Enquiry

Recipient: University of the West of Scotland
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