Build a successful career in international marketing management, working at home or overseas within a variety of business environments.
About the programme
This degree provides you with solid theoretical and practical knowledge and skills in the key areas related to the efficient management of international marketing. It will enable you to be an effective marketing manager within a variety of business environments. The option exists to specialise in particular areas of marketing and business functions, with an emphasis on international themes.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business to business marketing; and marketing, innovation, creativity and enterprise.
To exit with a Postgraduate Diploma you must pass the taught modules. Most students continue to work towards an MSc and will complete relevant modules and a dissertation.
• International Marketing Management (20 credits)
• International Marketing Communications (20 credits)
• Managing Financial and Information Resources (20 credits)
• Marketing, Innovation, Creativity and Entrepreneurship (20 credits)
• Strategic Management in an International Context (20 credits)
• Business to Business Marketing (10 credits)
• Research Methods (10 credits)
To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.
Our Careers Adviser says
Graduates have a rich diversity of career options and many typically enter management posts in exciting areas including marketing communications, market research, business development, new product development, business to business marketing and brand development. Graduates may also pursue entrepreneurial opportunities on an international basis.
In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk
for 2016/17 loan info.
We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.
An undergraduate degree in any discipline or equivalent.Applicants with relevant professional experience will also be considered for entry to the course. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.
Scottish/EU Students: £3,400, Rest of UK Students: £3,400, International Students £11,000