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MSc in Management with a Specialization in Strategic Marketing

Course Description

CATÓLICA-LISBON - located in Lisbon, Portugal, is the Top Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. CATÓLICA-LISBON is the Leading Portuguese Business School to be ranked amongst the Top European Business Schools according to the Financial Times.

The MSc in Management with a Specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.


Individual Talent

- Identify your talent at the very start of the program thanks to our rigorous assessment center.
- Build your foundation: consolidate your knowledge in the fundamentals with a group of core courses.
- Design your profile: match your talent to a major! Guarantee a specialization.
- Develop and strengthen your talent during your masters with the help of our Career Services and Leadership Lab Staff.


- A network with the Best Schools Worldwide.
- International Immersion: choose between an exchange semester abroad or a Double Degree with a partner school.
- A passport to the World: CATÓLICA-LISBON develops in students, a global mindset preparing you to work in a multicultural context and provides international opportunities.
- Learn new language skills as an open door to the world.

Immersion in the Business World

- 98% of CATÓLICA-LISBON Master Students have been placed in the job market within a maximum of three months after graduation.
- CATÓLICA-LISBON students have access to our outstanding graduates with high-level careers in Business and Economics through the Mentoring Program.
- At CATÓLICA-LISBON, students have access to internships, company based projects and entrepreneurial start-up projects and participate in ventures with companies and NGO. For example, CATÓLICA-LISBON students started microcredit projects in Africa helping finance start-up companies managed by local communities

September 2016 intake
1st round | Feb 15 - April 26
2nd round | May 16 - June 14
3rd round | June 20 - June 27


- 1st cycle degree in Business/Management or Economics
- English Proficiency
- Professional experience/intenship (up to 2 years)
- International experience (exchange, summer school or internship abroad)
- Extra-curricular activities
- When considering your application we take into account your academic performance and the reputation of the institution awarding your degree. A GMAT Exam or equivalent may be required.
- Our MSc courses are pre-experience programmes for newly qualified graduates yet to start their career.

Católica Top+ is a scholarship program for Economics and Management students with an outstanding academic record.
Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc at CATÓLICA-LISBON with a partial waiver of tuition fees.
We encourage outstanding students to apply to these scholarships; especially those that have completed their first cycle degree at the top of their classes (for example, average final grades of 77.5% or above).

The following criteria are highly valued by the jury:
- Undergraduate GPA
- International Experience
- Extracurricular activities
- Professional experience (e.g. internships)
- Contribution to the diversity of the group
- Contribution to School activities

Top international bank institutions offer low-interest loans to students that cover tuition fees and study-related expenses. The applications for these loans should be submitted directly to the bank.
In addition, we strongly encourage you to check out the financial institutions in your home country.

Visit the MSc in Management with a Specialization in Strategic Marketing page on the Católica-Lisbon website for more details!

(Student Profile)

Joel Carneiro

221.jpg "Participating in the joint degree with FCEE has been an extraordinary experience from the very beginning. The integration into this new environment was particularly facilitated by the university staff, the academic team and the great colleagues from all over the world that I met during my stay. Besides the interesting courses held by very available professors, I appreciated the opportunity to attend fascinating conferences and meet company's representatives during various workshops. I will leave Lisbon feeling like a full member of this faculty, with numerous new friends and many memories of a lifetime experience."

Joel Carneiro, Joint Degree with Catholique of Louvain, September 2008

(Student Profile)

Ana Figueiredo

223.JPG "Joining Católica's Masters in Economics has been a challenging and extraordinary experience. The professors' excellence and their close relationship with students along with the opportunity to attend interesting conferences with the best economists (e.g. Sérgio Rebelo and Joseph Stiglitz) created an amazing academic environment for my development as an economist. In addition, Católica also offered me the opportunity to grow as a person through its exchange program. Looking back, I know I made the best choice."

Ana Figueiredo, Portuguese, Master of Science in Economics, September 2008

(Student Profile)

Luise Loeper

“CATÓLICA-LISBON has managed to combine what I was looking for in my Master’s program: an international and challenging academic environment with a friendly family-like atmosphere.
CATÓLICA-LISBON’s faculty, staff and students have made my experience truly unique. Top-class professors have provided us with highly demanding yet inspiring lectures and projects. The staff of CATÓLICA-LISBON could not be more supportive and caring than it is. And the diverse class of students, both from Portugal and abroad, truly make this a fulfilling experience.
And a final comment. I am truly convinced that being a part of CATÓLICA-LISBON does not just last for the time of your study, but will remain as a life-long relationship. So, that being said... See you soon in the amazing city of Lisbon!”


Entry Requirements

1st cycle degree in Business/Management or Economics; English Proficiency; Professional experience/intenship (up to 2 years); International experience (exchange, summer school or internship abroad); Extra-curricular activities.

Course Fees

4 semesters: €10,990.00; 3 semesters: €8,990.00

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Recipient: Católica-Lisbon
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