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MSc Events Management (with pathways in Arts and Culture, Conferences and Exhibitions, Sports)

Course Description

The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally.

By studying our MSc in Events Management, you will be equipped with an in depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.

Key benefits

You will have the opportunity to put your learning into practice by being involved in real-world projects and events, both within the University and the local business community.

Course detail

The course brings together our established and internationally-recognised expertise in event studies, and business and management, to give you a solid grounding in the various concepts and issues, research techniques and examples of good and distinctive practice across this diverse field.

Gaining practical experience of working in events and festivals is a compulsory part of the course, providing you with invaluable industry experience. Being based in Bristol means you will have access to a year-round calendar of festivals and events, and be able to benefit from our many partnerships with event businesses and organisations in the area.


• Critical Issues in Tourism and Events Management
• Meeting Customer Needs
• Events and Festivals: Planning and Management
• Staging and Evaluation of Events
• Management Research
• Work-based Learning in Events and Tourism
• Leadership Project Management
• Managing Finance
• Dissertation


This is a 'conversion' Masters course, and we assume no prior study of events. Teaching is based on international published literature, the professional experience of specialist staff and the use of debate and discussion. We place an emphasis on using real-world examples of event scenarios, in line with the applied nature of event management, and our tutors are thought leaders in their field with industry connections and research experience.

You'll learn though formal classes and seminars, as well as through group work, work-based learning and independent study. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills. Outside of the classroom, you will have access to the latest research, publications and intelligence on events and business / management.


A variety of assessment approaches are used, both individual and group-based, including essays, examinations, reports, critical literature reviews, vivas and presentations. Formal assessments are normally scheduled towards the end of each module, but there are opportunities to submit work and receive feedback on this work throughout the course for example, through blogs, diaries and 'elevator' pitches.

Careers / Further study

Careers in event management are diverse, and roles include working as an event organiser, conference centre manager or event marketing executive. There are opportunities to specialise in particular events and event types, including meetings and exhibitions, and sporting and cultural events.

The MSc in Events Management will give you the broad-based skills and insights needed for a successful career within the industry. Networking with event organisers and other employers, and gaining hands-on experience, will stand you in good stead for shaping a successful events career.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx


- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

Visit the MSc Events Management (with pathways in Arts and Culture, Conferences and Exhibitions, Sports) page on the University of the West of England, Bristol website for more details!

Entry Requirements

You will need:• An honours degree (minimum 2.2) from a recognised Higher Education institution or equivalent from a recognised overseas institution.or• At least two years event management responsibility or as a consultant/sole practitioner.Applicants may be interviewed prior to being accepted onto the course.

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Recipient: University of the West of England, Bristol
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