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MA Advertising

Course Description


By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry.

You'll be encouraged to develop your own creativity, produce creatively persuasive advertising work and gain an in-depth critical insight into advertising and its role in shaping society and culture.

Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising and you’ll develop your intellectual, imaginative, creative and aesthetic skills and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

You will explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. Your learning will be inspired and supported by an expert community of experienced academics, external specialists and practitioners from the highest levels of the industry.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.


Phase One

Runs from your induction in September until January. You will take two units of study, which run in parallel: Creative Industry (40 credits) and Innovative Methods (20 credits).

Phase Two

Commences on your return in January and continues until the end of the spring term when you break for Easter. Two units running in parallel: Creative Laboratory (40 credits) and Technological Futures (20 credits).

Phase Three

Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation.

Visit the MA Advertising page on the University of the Arts London website for more details!

Student Profiles

UAL Postgraduate Funding and Scholarships Schemes - 20+ Awards

University of the Arts London is pleased to offer a number of scholarships to those wishing to study at postgraduate level.
These awards are funded by generous private donations, company donations, philanthropic charities and University funds. The scholarships range from fee waivers to full support for a year or more.

Value of Scholarship(s)

Up to £25,000


To see whether you are eligible for one of our postgraduate scholarships, visit the UAL website by following the link below.

Application Procedure

To find out whether you are eligible for one of our postgraduate scholarships, or to see details of application procedures and application forms, visit the UAL website by following the link below.

Further Information


Entry Requirements

Honours degree (preferably at 2:1 level) or equivalent in marketing, advertising, communications, social science, art and design, or humanities subject; OR an Honours degree (usually equivalent to an upper second) in a relevant subject, or an equivalent professional/ academic qualification; OR relevant professional experience. All classes are taught in English. The level required for this course is IELTS 7.0 (or equivalent) with a minimum of 6.0 in each category.

Course Fees

Home/EU Fee £8,500 International Fee £17,920

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