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MA Public Relations


Course Description

Introduction

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation.

Content

Gain a solid grounding in the theory and practice of Public Relations with this highly-regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates.

Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a solid knowledge base.

You can expect to develop your intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations in adding value to their commercial success and supporting their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of story telling and writing for media across traditional and digital media channels are also practiced and looked at in depth, along with the role of persuasion and influence.

An understanding of the impact of global, financial, political and opinion former publics will be gained in you honing your ability to communicate with 'publics' as well the ethical, technological and global issues that are inherent within the modern environment.
You'll also explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the wider impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.

Structure

Phase 1

Induction
Unit 1.1 - Contemporary PR Theory and Practice (20 credits)
Unit 1.2 - Organisational Strategy and Reputation Management (20 credits)
Unit 1.3 - Media and Cultural Landscapes (20 credits)

Phase 2

Unit 2.1 - PR Professional (work-based learning) (20 credits)
Unit 2.2 - Media Relations and PR Specialisms (20 credits)
Unit 2.3 - Digital Communications and Social Media (20 credit)

Phase 3
Unit 3.1 - Final Major Project by Dissertation (Research methods embedded during Phase 2) (60 credits)

Visit the MA Public Relations page on the University of the Arts London website for more details!

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Student Profiles
(Scholarship)

UAL Postgraduate Funding and Scholarships Schemes - 20+ Awards

University of the Arts London is pleased to offer a number of scholarships to those wishing to study at postgraduate level.
These awards are funded by generous private donations, company donations, philanthropic charities and University funds. The scholarships range from fee waivers to full support for a year or more.

Value of Scholarship(s)

Up to £25,000

Eligibility

To see whether you are eligible for one of our postgraduate scholarships, visit the UAL website by following the link below.

Application Procedure

To find out whether you are eligible for one of our postgraduate scholarships, or to see details of application procedures and application forms, visit the UAL website by following the link below.

Further Information

http://www.arts.ac.uk/study-at-ual/student-fees--funding/postgraduate-taught-funding/postgraduate-scholarships-bursaries--awards/postgraduate-scholarships/?utm_source=findamasters&utm_medium=courselisting&utm_campaign=referralsites



Entry Requirements

A good Honours degree in a relevant subject, or an equivalent professional/ academic qualification. If you do not have the required qualifications, but do have professional experience you may be eligible to gain credit for previous learning and experience through the AP(E)L system. All classes are taught in English. The level required for this course is IELTS 7.0 (or equivalent).

Course Fees

Home/EU: £8,500. International: £17,920. Home/EU alumni receive a £1,000 discount.


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