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MA Graphic Branding and Identity


Course Description

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

Visit the MA Graphic Branding and Identity page on the University of the Arts London website for more details!

Videos
Student Profiles
(Scholarship)

UAL Postgraduate Funding and Scholarships Schemes - 20+ Awards

University of the Arts London is pleased to offer a number of scholarships to those wishing to study at postgraduate level.
These awards are funded by generous private donations, company donations, philanthropic charities and University funds. The scholarships range from fee waivers to full support for a year or more.

Value of Scholarship(s)

Up to £25,000

Eligibility

To see whether you are eligible for one of our postgraduate scholarships, visit the UAL website by following the link below.

Application Procedure

To find out whether you are eligible for one of our postgraduate scholarships, or to see details of application procedures and application forms, visit the UAL website by following the link below.

Further Information

http://www.arts.ac.uk/study-at-ual/student-fees--funding/postgraduate-taught-funding/postgraduate-scholarships-bursaries--awards/postgraduate-scholarships/?utm_source=findamasters&utm_medium=courselisting&utm_campaign=referralsites



Entry Requirements

An Honours degree in a relevant subject, or an equivalent professional or academic qualification. If you do not have the required qualifications, but do have professional experience you may be eligible to gain credit for previous learning and experience through the AP(E)L system. You must submit a portfolio with your application. All classes are conducted in English. The level required for this course is IELTS 6.5 (or equivalent).

Course Fees

£8,500 - Home/EU, £17,920 - International


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