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MA Arts and Cultural Enterprise

Course Description


MA Arts and Cultural Enterprise acknowledges the need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. The course enables responses to new forms of creative practice, and changing global conditions.


MA Arts and Cultural Enterprise acknowledges that we are living in a fast-changing, globalised world, which presents a great number of opportunities and challenges for cultural innovation. This Masters programme takes these changing conditions as a starting point to engage you in developing new knowledge and skills in order to manage cultural projects in the UK and around the world.

The course has been developed specifically in response to an increasing need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. These individuals will be dynamic, responsive, fluent in public and private sectors, and have the ability to collaborate and develop networks.


Option 1: 90 weeks over 2 years

This means that to achieve the Masters qualification your learning is timetabled across 90 weeks over two full calendar years. To achieve the PG Cert takes 30 weeks’ study, over a nine-month period, and for the PG Dip, it takes 60 weeks’ study, over an 18-month period. Both PG Cert and PG Dip are offered as an exit award only.

Option 2: Up to 5 years

In this mode, individual units can be undertaken over a maximum five-year registration period. Unit one is compulsory and must be taken as the initial unit. Units two to six can be taken in any order thereafter. Unit seven can be undertaken only when units one to six have been passed.

In either mode, the MA award is based solely on the achievement in unit seven.

Course units

Unit 1: Researching Arts and Cultural Enterprise, in which you are introduced to key concepts of cultural production as well as the research, writing, analysis and evaluation skills essential for postgraduate study. You begin to work together as a group, learning to negotiate, agree ground rules, communicate and share ideas and, importantly, learn how to approach and resolve difficulty and conflict.

Unit 2: Practice, Policy and Markets engages you in the macro analysis of the realm of cultural and artistic production and dissemination. It enables you to develop an understanding of cultural production in both the commercial and the public realms.

Unit 3: Contexts – Local and Global Challenges looks at the impact of contemporary values and discourses on the future. It interrogates globalisation as a challenge as well as an opportunity, and facilitates an understanding of enterprise in uncertain contexts.

Unit 4: Arts Entrepreneurship explores the ways in which creativity, innovation, problem solving and entrepreneurship intersect. It employs real-world examples to enable you to think about business model innovation, new markets, new experiences and services, new ways of communication and new organisational models.

Unit 5: Business Models and Finance is the core business unit of the course. It introduces you to the basics of general business processes and developing strategies around short and longer-term challenges. Teaching includes theoretical approaches, and case-study-based learning.

Unit 6: Focus: Social Impact and Innovation engages with the overarching principles of social responsibility, ethical behaviours, social innovation and theories of socially-engaged practices, and challenges you to form an understanding of how cultural events and activities can support engagement with innovation and innovative practices.

Unit 7: Dissertation or live personal project is the final, Masters-specific 60-credit unit, which enables you to reflect critically on theories and critical skills encountered previously in the course, while proposing new approaches to cultural production, in a self-directed dissertation or major personal project. The dissertation is an individual academic study, based on models and theories discussed throughout the course; the live project puts strategies of cultural production into practice. This unit culminates in you working together to organise an online exhibition of your work.

Visit the MA Arts and Cultural Enterprise page on the University of the Arts London website for more details!

Entry Requirements

MA Arts and Cultural Enterprise applicants must have an Honours Degree (or evidence of equivalent experience) and a minimum of two years’ work experience in the arts, design, performance or creative business management and administration sectors. The course will not recruit those progressing directly from undergraduate degrees.

Course Fees

Home/EU: £4,000 per year. International: £7,975 per year. Home/EU alumni receive a £500 per year discount.

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