The Master of Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication. The corporate communication strand develops and applies strategy selection processes used in large public companies. It analyses and investigates management‑level communication across small to medium enterprises (SMEs) throughout the business cycle, including at times of conflict and crisis.
The political communication strand develops candidate campaigns and issue campaign briefs, analyses and applies campaign communication matter including ‘netroots’ tools such as Twitter, and investigates theories of political communication as they relate to public opinion and public policy. Within the overarching framework of the course, there are a number of sub‑disciplines including government, media and investor relations.
The Graduate Diploma and Graduate Certificate in Strategic Public Relations provide shorter avenues to update and extend your professional skills, or to explore new career directions.