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Strategic Hotel Management - MSc


Course Description

Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Drawing on our research expertise and industry connections in this field, this programme will encourage you to confront and manage the strategic issues and challenges facing the modern international hotel industry.

PROGRAMME OVERVIEW

This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills.

The Masters in Strategic Hotel Management is an intellectually rigorous programme, drawing on a range of our subject and industry experts, that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

An integrated approach gives you a truly international perspective on the strategic aspects of hotel management. The programme also offers you the opportunity to pursue specialisation through optional modules that reflect your interests.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Strategic Marketing and Brand Management
-Hotel Investment and Finance
-Hotel Operations Analysis
-Strategic Human Resource Management
-Strategic Management Of International Hotel Companies
-Revenue Management
-Project Management
-Business Plan for Hospitality and Tourism
-Asset Management
-Event Operations
-Innovation and New Product Development
-Research Dissertation
-Applied Dissertation
-Business Planning Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

-An in-depth exploration of the strategic management approaches, techniques and skills required for senior management positions in the hotel industry that builds on the underpinning knowledge of operational management that has been obtained by study at an undergraduate level. This will involve the study of national, international and global hotel chain operations in their various forms
-A high quality education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
-A business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse this particular sector
-An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of optional modules to permit students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
-An international perspective both in scope and coverage
-Up to date information that draws on the stimulus of the school’s recent research activities
-Students with the basis for developing their own approach to learning and personal development

PROGRAMME LEARNING OUTCOMES

Following completion of the programme, students should be able to:
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, researchskills.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Visit the Strategic Hotel Management - MSc page on the University of Surrey website for more details!

Student Profiles
(Scholarship)

Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount

Eligibility

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information

http://www.surrey.ac.uk/scholarships/discounts-surrey-graduates



Entry Requirements

This programme is designed exclusively for students who already have qualifications or experience in hotel management. Applicants should normally hold an upper second class degree or equivalent in a hospitality management discipline or an upper second class degree in another management related discipline but with three years' management experience in the hospitality industry. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

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Recipient: University of Surrey

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