This programme is designed exclusively for students who already have qualifications or experience in hotel management. It will encourage you to confront, from an informed perspective, the issues and challenges facing the international hotel industry above the level of day-to-day operations.
Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.
At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.
Visit the website http://www.surrey.ac.uk/postgraduate/strategic-hotel-management
Our MSc in Strategic Hotel Management provides an intellectually rigorous programme that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.
Drawing on the School of Hospitality and Tourism Management’s world-leading research activities, the programme offers a truly international perspective on the strategic aspects of hotel management. Its integrated approach gives you both a coherent overview of the topic as a whole and the opportunity to pursue specialisation through optional modules relevant to your interests or particular career goals.
This programme’s emphasis on strategy rather than operations makes it particularly relevant to those who aspire to senior management positions or consultancy and advisory roles in the hotel industry.
This programme consists of six compulsory modules, two elective modules and a dissertation.
- Hotel Investment and Finance
This module explores the complex issues of hotel finance and investment by looking at different corporate and capital structures, the ways in which hotel investments are handled and the viability of a range of investment structures at the international level.
- Hotel Operations Analysis
This module will build on your existing knowledge of the operational issues facing hotels and the implications of this for profit performance. It uses a computer-based hotel simulation exercise that allows you to experience the competitive dynamics of hotel operation.
- Strategic Marketing and Brand Management
This module recognises the importance of brand identity, brand value, and brand building and maintenance for the success of international hotel groups. It builds on your existing marketing understanding to foster an appreciation of the different marketing strategies that companies can employ in this area.
- Research Methods
This module introduces the process of research project formulation and the key elements of research design, preparing you to design and carry out research for your dissertation in a systematic and scientific manner.
- Strategic Management of International Hotel Companies
This module encourages you to consider hospitality management from the strategic perspective, an approach by which organisations can achieve a sustainable competitive advantage.
- Strategic Human Resource Management
This module recognises the importance of human resources to the successful operation of hotels, emphasising the strategic aspects of HRM that influence the development of hotel chains.
Business Plan for Hospitality and Tourism
Event Operations Management
Innovation and New Product Development
The School of Hospitality and Tourism Management holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and the United Nations World Tourism Organization (UNWTO).
Find out how to apply here - http://www.surrey.ac.uk/apply/postgraduate
This programme is designed exclusively for students who already have qualifications or experience in hotel management. Applicants should normally hold an upper second class degree or equivalent in a hospitality management discipline or an upper second class degree in another management related discipline but with three years management experience in the hospitality industry. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit