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MSc International Tourism Management

Course Description

This programme combines the School of Hospitality and Tourism Management’s expertise in tourism with its overall focus on enterprise and innovation, making it perfect for those interested in managerial positions within the tourism industry.


Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.

At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.

Visit the website http://www.surrey.ac.uk/postgraduate/international-tourism-management


With over 40 years of history, our MSc in International Tourism Management is one of the longest-established university programmes in tourism in the world.

The programme takes a broad view of tourism management, exploring issues and problems relevant to a wide range of situations and issues that managers and other professionals are likely to face.

You will develop academic skills and knowledge, learning approaches to management decision-making and critical evaluation. There is also a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of possible careers in travel and tourism. Our graduates often take up employment opportunities in official tourist organisations, transport, hotels, tour operating and travel agency companies, government and other organisations where knowledge of tourism management is important.

Programme structure

The programme consists of four compulsory modules, four optional modules and a dissertation.

Compulsory modules:

- Research Methods
- Hospitality and Tourism Operating Systems
- Tourism Social Science
- Visitor Attractions Management

Optional modules:

- Perspectives in Tourism Management
- Sustainable Tourism Management
- Tourism Development
- Digital Marketing and Social Media in Tourism
- Tourism Services Marketing
- Destinations Management and Marketing
- Accounting and Finance for Business
- Tourism Strategy
- Project Management
- Ethics and Corporate Social Responsibility

Example module content

- Research Methods

Introduces the process of research project formulation and the key elements of research design, preparing you to execute your research study for your dissertation in a systematic and scientific manner.

- Hospitality and Tourism Operating Systems

Provides an understanding of the way that hospitality operations function through the adoption of a systems approach. You will analyse a series of hospitality operations, identifying key systems and their interrelationships.

- Tourism Social Science

Examines the contribution of social science to the understanding of tourism and develops an appreciation of the complexities of tourism as an industry and a social phenomenon.

- Visitor Attraction Management

Applies the core learning of the programme, including management, finance and organisational behaviour, to the specifics of visitor attraction management.

- Perspectives in Tourism Management

Critically analyses the functions of management within tourism businesses, examines the structure and dynamics of the tourism industry and the operation of tourism businesses. It includes a one-day fieldtrip to Brighton.

- Sustainable Tourism Management

Tourism can only exist in the long term upon a sustainable resource base, but also faces short-term demands for profits in a challenging market. You will investigate its evolution, growth and future, and the complexities involved.

- Tourism Development

Examines tourism policies, tourism development plans and regulatory mechanisms in a variety of locations and political structures internationally.

- Digital Marketing and Social Media in Tourism

Examines the impact of social media on traveller’s behaviour and how firms can exploit social media to enhance networking, collaboration, and traveller’s engagement in marketing. The module also deals with factors that facilitate, or on the contrary, inhibit the usage of various digital marketing channels in the tourism industry.

- Tourism Services Marketing

This introduction to marketing module is divided into two distinct elements: the principles of marketing, and the tourism-specific application of marketing.

- Destination Management and Marketing

Develops a critical appreciation of the key principles, concepts and techniques associated with destination management and marketing, as well as an understanding of the connection between theory and practice.

- Accounting and Finance for Business

Provides the foundations for understanding, analysing and interpreting financial information, and enables you to apply accounting principles and financial theory across management disciplines and organisations.

- Tourism Strategy

You will understand, apply and critically evaluate strategic analysis for tourism organisations and destinations. You will be able to evaluate strategies, their appropriateness and the issues that will determine whether or not they are successful.

- Project Management

Develops a practical understanding and ability to plan and manage a small to medium-sized project to its successful conclusion.

- Ethics and Corporate Social Responsibility

Introduces you to a range of theoretical approaches to understanding ethics and ethical responses to business situations, as well as provides the opportunity for in-depth reflection and critique on ethical conflicts and dilemmas that arise within the hospitality and tourism industries.


- Tourism fieldtrip to Cambridge

The Destination Management and Marketing module includes a three-day fieldtrip to Cambridge. It incorporates guest lecture sessions from local and regional destination marketing organisations, as well as a city and college tour. Additionally, you will gain first-hand experience of addressing a specific research problem and conducting marketing research. Insights gained from the field experience are channelled back into producing a theoretical report.

- Fieldtrip to Brighton

As part of the Tourism Management module, you will participate in a one-day fieldtrip to Brighton. The fieldtrip includes a talk and Q&A session with the Director of VisitBrighton and a guided tour led by a ‘Blue Badge Guide’.

During the fieldtrip, you will evaluate the portfolio of tourism attractions and infrastructure in Brighton, and examine issues related to destination rejuvenation and development, and the role of meetings and conferences in destination development and management.

- Other fieldtrips

Further fieldtrips include visits to Guildford Cathedral and an attraction of the Merlin Entertainment Group.


The School of Hospitality and Tourism Management holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) (http://aacsb.edu/) and the United Nations World Tourism Organization (UNWTO) (http://www2.unwto.org/).

Find out how to apply here - http://www.surrey.ac.uk/apply/postgraduate

Visit the MSc International Tourism Management page on the University of Surrey website for more details!

(Student Profile)


After taking my business degree in Bangalore, I decided I wanted to specialise in tourism management and take the opportunity to travel abroad. I’d heard of Surrey’s reputation in this area and was pleased to discover that it was possible to complete my Masters here in just one year.

Learning to study at a UK university was a bit of a challenge at first, but all the friendly staff were very helpful. They explained what was involved and how to use important resources such as the Library and the computer systems.

It’s not all about studying. I used to represent India as a gymnast and found a job as a coach, teaching gymnastics to children in a town nearby. I also enjoyed sightseeing with my new friends and took the chance to see more of England while I was here.

Funnily enough, I don’t come from a family of business people. My father, brother and sister are all pilots – but I wasn’t tall enough to learn to fly! I travelled halfway round the world for my postgraduate degree at Surrey and I don’t regret a minute of it. I have learned so much in the UK and made plenty of new friends from all over the world.


Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount


If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information


Entry Requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a recognised British or overseas university. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

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