This programme is specifically designed for those with a particular interest in developing tourism in a sustainable way within a local, regional or national economy.
Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.
At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.
Visit the website http://www.surrey.ac.uk/postgraduate/international-tourism-development
The MSc International Tourism Development programme is distinctive in its strong focus on the issues, problems and processes associated with the planning and development of tourist destinations.
Emphasising both the theoretical and applied aspects of tourism planning and development, you will explore conceptual and practical issues facing the public and private sectors when dealing with the development of tourism.
The programme explores a wide variety of tourism development situations, drawing on the School of Hospitality and Tourism Management’s longstanding expertise in the tourism sector.
Graduates of this programme often go on to pursue careers in fields such as policy-making, strategic planning and development in local and national government, or tourism consultancy.
The programme consists of five compulsory modules, three optional modules and a dissertation.
Sustainable Tourism Management
Tourism Social Science
Perspectives in Tourism Management
Tourism Services Marketing
Digital Marketing and Social Media in Tourism
Destinations Management and Marketing
Accounting and Finance for Business
Applied Marketing Research
Visitor Attractions Management
Ethics and Corporate Social Responsibility
Example module content
- Research Methods
Introduces the process of research project formulation and the key elements of research design, this module preparing you to execute your research study for your dissertation in a systematic and scientific manner.
- Tourism Development
Examines tourism policies, tourism development plans and regulatory mechanisms in a variety of locations and political structures internationally.
- Sustainable Tourism Management
Tourism can only exist in the long term upon a sustainable resource base, but also faces short-term demands for profits in a challenging market. You will investigate its evolution, growth and future, and the complexities involved.
- Tourism Social Science
Examines the contribution of social science to the understanding of tourism and develops an appreciation of the complexities of tourism as an industry and a social phenomenon.
- Tourism Strategy
You will understand, apply and critically evaluate strategic analysis for tourism organisations and destinations. You will be able to evaluate strategies, their appropriateness and the issues that will determine whether or not they are successful.
- Perspectives in Tourism Management
Critically analyses the functions of management within tourism businesses, examining the structure and dynamics of the tourism industry and the operation of tourism businesses. The module includes a one-day fieldtrip to Brighton.
- Tourism Services Marketing
Designed as an introduction to marketing, this module is divided into two distinct elements: the principles of marketing, and the tourism-specific application of marketing.
- Digital Marketing and Social Media in Tourism
Examines the impact of social media on traveller’s behaviour and how firms can exploit social media to enhance networking, collaboration, and traveller’s engagement in marketing. The module also deals with factors that facilitate, or on the contrary, inhibit the usage of various digital marketing channels in the tourism industry.
- Destination Management and Marketing
In today’s changing international tourism marketplace, destinations must develop and use competitive advantages. This module develops your appreciation of the basic concepts and techniques involved.
- Accounting and Finance for Business
Provides you with the foundations for understanding, analysing and interpreting financial information, and enables you to apply accounting principles and financial theory across management disciplines and organisations.
- Applied Marketing Research
This module focuses on the critical aspects of marketing research theory and practice to support and improve marketing management practice in an international context.
- Visitor Attraction Management
Applies the core learning of the programme, including management, finance and organisational behaviour, to the specifics of visitor attraction management.
- Ethics and Corporate Social Responsibility
Introduces you to a range of theoretical approaches to understanding ethics and ethical responses to business situations, as well as provides the opportunity for in-depth reflection and critique on ethical conflicts and dilemmas that arise within the hospitality and tourism industries.
- Tourism fieldtrip to Cambridge
The Destination Management and Marketing module includes a three-day fieldtrip to Cambridge. It incorporates guest lecture sessions from local and regional destination marketing organisations, as well as a city and college tour. Additionally, you will gain first-hand experience of addressing a specific research problem and conducting marketing research. Insights gained from the field experience are channelled back into producing a theoretical report.
- Fieldtrip to Brighton
As part of the Tourism Management module, you will participate in a one-day fieldtrip to Brighton. The fieldtrip includes a talk and Q&A session with the Director of VisitBrighton and a guided tour led by a ‘Blue Badge Guide’.
During the fieldtrip, you will evaluate the portfolio of tourism attractions and infrastructure in Brighton, and examine issues related to destination rejuvenation and development, and the role of meetings and conferences in destination development and management.
- Other fieldtrips
Further fieldtrips include visits to Guildford Cathedral and an attraction of the Merlin Entertainment Group.
The School of Hospitality and Tourism Management holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) (http://aacsb.edu/
) and the United Nations World Tourism Organization (UNWTO) (http://www2.unwto.org/
Find out how to apply here - http://www.surrey.ac.uk/apply/postgraduate
Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a recognised British or overseas university. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.