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MSc International Events Management

Course Description

This programme benefits from the School of Hospitality and Tourism Management’s wealth of outstanding, industry-relevant teaching and research experience, providing a truly international offering for those planning on a career in the global events industry.


Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.

At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.

Visit the website http://www.surrey.ac.uk/postgraduate/international-events-management


Events play a vital role in society, providing culture and entertainment for millions while enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.

Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides you with both the education and training to become a professional event manager, capable of organising both small and large scale events.

Through a balanced set of modules, you will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.

You will have the opportunity to enhance your knowledge and skills, specifically in relation to the international events industry and also in the core areas of business and management generally.

Our programme offers you an engaging environment in which to explore the issues and problems faced by events professionals. By completing a series of challenging, creative, real-world assessments, you will learn how to design, plan, stage and evaluate events. Central to that learning experience will be the requirement to run a live event yourself.

On successful completion of the programme, you will be ideally prepared for a career in the industry as an event organiser, manager or planner. You will also be well equipped for a range of related positions in areas such as conference management, meetings planning, exhibition management, festival management, brand management, sports events and other relevant event sectors.

Programme structure

This programme consists of seven compulsory modules, one optional module and a dissertation.

Compulsory modules:

- Research Methods
- Understanding the Events Industry
- Event Services Marketing
- Event Design and Production
- Project Management
- Accounting and Finance for Business
- Event Operations Management

Optional modules:

- Conference and Exhibition Management
- Marketing Communications
- Ethics and Corporate Social Responsibility

Example module content

- Understanding the Events Industry

This module explores the scale, scope and structure of the international events industry and its links to existing structures in the tourism and hospitality industries. It assesses the economic, social, cultural, political and environmental impacts of the events industry and its fundamental business models.

- Event Services Marketing

In this module you will explore issues and concepts related to generic services marketing. This is complemented by specialist seminars in the specific international events industry context. The international events context is explored through the use of specialist texts and industry case studies.

- Event Design and Production

This module provides an understanding of the role and importance of design in the event production process, the principles and practices of event design, the resources and risks associated with event design, and the impact of design on audience experiences.

- Event Operations Management

In this module, you will plan, market, finance, organise, execute and evaluate an event. It provides an integrative mechanism for a number of other modules, offers first-hand experience of the pressures of event management and builds transferable skills.

- Project Management

This module develops your practical understanding of projects and your ability to plan and manage a small to medium-sized event to its successful conclusion.

- Accounting and Finance for Business

This module provides you with the conceptual foundations for understanding, analysing and interpreting financial information. It enables you to apply accounting principles and financial theory to decision-making in modern business organisations.

- Research Methods

Introducing the process of research project formulation and the key elements of research design, this module prepares you to design and carry out research for your dissertation in a systematic and scientific manner.

- Dissertation

Central to this MSc programme is a dissertation, worth 60 credits, which is largely completed after the taught module programme has ended. This part of the programme gives you the opportunity to undertake a detailed examination of a topic that interests you. You will conduct a small piece of research under the supervision of our experienced academics, which will provide an intellectual challenge. The skills needed for successful research will be of benefit to any career within the events industry.

Teaching and assessment

The teaching and learning strategy includes:

- Large group sessions, designed to provide you with an overall framework of the existing knowledge and which will give you sufficient information to follow up details independently

- Large group sessions that will introduce you to new issues, including controversial topics and recent research that are not dealt with in the existing literature

- Small group sessions that will provide opportunities to discuss and demonstrate your learning with your peers and lecturers

- Individual supervision, particularly for the dissertation

Each individual module uses a mix of teaching methods to provide a rich and varied learning environment while ensuring that you take responsibility for your own learning. Sessions may take the form of traditional lectures, seminars, tutorials or workshops, or they may be delivered through paper or electronic media.

On average, class contact, including assessment, accounts for between 30 and 40 per cent of your time on the module. For the balance of your time, you will be working on your own or in groups pursuing directed reading, project and assignment work, as well as individual reading and study.

The assessment strategy provides an opportunity for you to demonstrate the extent to which you have acquired or strengthened your understanding, your theoretical and applied knowledge, your abilities of application and critical evaluation, and your powers of synthesis and creativity.

The strategy is designed to include a range of different types of assessment that test your learning and provide feedback during the course of each module. The assessments include unseen, time-constrained written examinations, as well as individual and group work.

The assessment strategy for each module is designed to allow you to demonstrate the extent to which you have met the intended learning outcomes of the module. Each taught module normally provides at least two different means of assessment.

Find out how to apply here - http://www.surrey.ac.uk/apply/postgraduate

Visit the MSc International Events Management page on the University of Surrey website for more details!

Student Profiles

Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount


If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information


Entry Requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a recognised British or overseas university. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.

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