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International Events Management - MSc


Course Description

Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global events industry.

PROGRAMME OVERVIEW

There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.

The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.

A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.

A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Dissertation
-Research Methods
-Events Design and Production
-Services Marketing: Events
-Understanding the Events Industry
-Event Operations Management
-Project Management
-Financial Management
-Marketing Communication
-Conference and Exhibition Management
-Event Workforce and Volunteer Management
-Ethics and CSR
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.

Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.

Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.

The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.

The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector. An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.

Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.

The programme provides the students with the basis for developing their own approach to learning and personal development.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
-Demonstrate a systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-Demonstrate a high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-Demonstrate an understanding of the research process
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Knowledge and understanding
-A systematic in-depth understanding of the development, characteristics, issues and influences relevant to international events management
-A high level of theoretical and applied knowledge of the management, operation, organization and provision of international events
-An understanding of the research process.

Application and evaluation
-Evaluate independently critical approaches and techniques relevant to international events management
-Evaluate outcomes and accurately assess/report on own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Synthesis and creativity
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-Conduct research and produce a high quality dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyze the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work

Ethical understanding
-Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.

Professional practical skills
-An awareness of key, contemporary issues facing the events industry with regard to development.
-Gained insight into issues of strategic development and will develop the skills required to identify, analyse, critique and provide solutions to these issues.

Key / transferable skills
-Students will be able to demonstrate a range of skills which are relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation. These are particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Visit the International Events Management - MSc page on the University of Surrey website for more details!

Student Profiles
(Scholarship)

Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount

Eligibility

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information

http://www.surrey.ac.uk/scholarships/discounts-surrey-graduates



Entry Requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a British or overseas university. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

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Recipient: University of Surrey

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