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MA Communication and International Marketing

Course Description

Designed to equip you with a critical understanding of communication in contemporary international marketing contexts.


This programme is ideal for advertising, marketing and PR professionals who want to enhance their existing profile with a postgraduate qualification; humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management); graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries; and graduates in English Language, Linguistics or Translation studies who want to add business and marketing skills to their portfolio.


This programme combines the internationally recognised research and teaching strengths in the School of English & Languages with the expertise of the internationally renowned Surrey Business School, accredited by AACSB International – the Association to Advance Collegiate Schools of Business.

This programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment.

You will gain the necessary knowledge and skills to be able to seek employment in a wide variety of multinational and/or international organisations. In particular, the programme will prepare you for a career in advertising, international management, media and public relations.

Programme Structure

You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business and cultural studies. You will also take a Research Methods module preparing you for the dissertation element of the course, in which you will have the opportunity to specialise according to your personal interest. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

Career Prospects

Many of our graduates have gone on to find employment in a wide range of international organisations and businesses. Others have chosen to take research degrees in their subject.

Recent graduates of the MA Communication and International Marketing have undertaken the following careers:

- Competitor analyst
- Business associate in a private company
- Investment manager in a Chinese government-run company
- Two graduates have set up their own advertising agencies

Research students have undertaken projects in the following areas:

- Political communication
- Communication theory
- Cross-cultural and intercultural communication

Academic Support

As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The marketing element of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees. The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Surrey Business School modules are fully accredited by AACSB International.

English Language Support For All

Programmes available to all students include:

- Oral Skills
- Academic Listening
- Contemporary British Society
- Pronunciation
- Critical Thinking
- Legal English
- Dissertation Writing
- Academic Reading and Note-Taking
- Grammar Revision
- Essay Writing
- Essay Writing for Native English Speakers
- Thesis/Dissertation Writing

Association to Advance Collegiate Schools of Business

AACSB International (http://www.aacsb.edu/) offers a set of standards that are relevant and applicable to all business programmes globally and which support and encourage excellence in management education worldwide.

AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education worldwide.

AACSB International accreditation assures stakeholders that business schools:

- Manage resources to achieve a vibrant and relevant mission
- Advance business and management knowledge through faculty scholarship
- Provide high-calibre teaching of quality and current curricula
- Cultivate meaningful interaction between students and a qualified faculty
- Produce graduates who have achieved specified learning goals

The University of Surrey achieved its accreditation in November 2005 after a rigorous application and assessment process, culminating in a visit from an accreditation panel. Less than 15 per cent of the world’s business schools are accredited by the AACSB, so the Surrey Business School was especially proud to join the elite group of less than 100 business schools in Europe holding AACSB accreditation.


Our Admissions Policy (http://www.surrey.ac.uk/apply/policies/postgraduate-admissions-policy) provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.

Further information for applicants - http://www.surrey.ac.uk/apply/postgraduate

Visit the MA Communication and International Marketing page on the University of Surrey website for more details!

(Student Profile)

Rehan Ahmed

"There are very few universities in the UK that offer the course that I studied at Surrey."

Read his story here - http://www.surrey.ac.uk/content/rehan-ahmed


TECHNE (AHRC) Studentships - No. of awards TBC

As a member of the TECHNE Doctoral Training Partnership, University of Surrey students are eligible to apply for Arts and Humanities Research Council (AHRC) studentships (stipend and fee waiver). TECHNE is a consortium of seven universities in London and the South East offering a rich and diverse training programme for doctoral students with a focus on interdisciplinarity and developing career potential both in and beyond higher education. Studentships are awarded by TECHNE to the best students put forward by its member universities. The TECHNE training programme is enhanced by input and placement opportunities provided by TECHNE’s 13 partner organisations (including the Barbican, Natural History Museum, Museum of London, BFI and Science Museum) in the cultural sector. Please visit TECHNE to find out more about the aims and opportunities of TECHNE.TECHNE – the Consortium is named in reference to the Greek term for craft – will create a new model for collaborative research skills training for PGR students across seven higher education institutions (Royal Holloway, Brighton University, Kingston University, Roehampton University, Royal College of Art, University of Surrey, University of the Arts London). TECHNE’s vision is to produce scholars who are highly motivated and prepared for academic, public or professional life. Students will benefit from a diversity of training opportunities and be able to draw on supervisory expertise from across the Consortium.It is not possible to apply directly to TECHNE for a studentship; applications for students wishing to be based at Surrey must be made via the University of Surrey. Your TECHNE application will therefore go through a two-stage process, being considered firstly by either the School of Arts or the School of English and Languages, to go forward to TECHNE and, if successful, secondly by a panel of subject specialists from TECHNE members.

Value of Scholarship(s)

Fee and Maintenance


Open to Home and EU candidates; please see guidance on residency requirements outlined in the RCUK’s Conditions of Research Council Training Grants
Studentships will be awarded on the basis of the academic excellence of both the candidate and the research proposal. This is an extremely competitive process and only very high calibre candidates will be successful

Application Procedure

The first step for all Candidates is to approach their prospective academic school and supervisor.
More Information is available at: http://www.surrey.ac.uk/fass/research/studentships/ahrc/index.htm

Further Information



Faculty Studentship Competition - No. of awards TBC

Faculty Studentships are available in the following areasSchool of Arts:Cultural Production, Creative Practices, Dance, Digital Arts, Film, Interdisciplinary Arts, Music, Performance, Sound Recording, Theatre.School of English and Languages:English Literature, Creative Writing, Translation Studies, Modern Languages, Theoretic Linguistics (Morphology) and Applied Linguistics (Intercultural Communication).School of Social Sciences:Criminology and Criminal Justice; Developments in Methodology; Identities, Diversities, and the Life Course; Media, Culture and Communication; Science, Environment and Technologies; European politics; International politics; Social politics and methodology

Value of Scholarship(s)



Under the FASS Studentship Scheme Home / EU and International Students are eligible to apply for 2016 entry. Successful International students will be awarded a fees at the Home / EU Rate and a stipend. Please note that full international fees are not covered: candidates should ensure that they are in a position to cover the outstanding costs.Studentships will be awarded on the basis of the academic excellence of both the candidate and the research proposal. This is an extremely competitive process and only very high calibre candidates will be successful.

Application Procedure

The first step for all Candidates is to approach their prospective academic school and supervisor.More information is available at: http://www.surrey.ac.uk/fass/research/studentships/faculty/index.htm

Further Information



Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount


If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information


Entry Requirements

Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.Relevant work experience can be taken into account where applicants have not reached the standard entry requirements.

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