Designed to equip you with a critical understanding of communication in contemporary international marketing contexts.
This programme is ideal for advertising, marketing and PR professionals who want to enhance their existing profile with a postgraduate qualification; humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management); graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries; and graduates in English Language, Linguistics or Translation studies who want to add business and marketing skills to their portfolio.
This programme combines the internationally recognised research and teaching strengths in the School of English & Languages with the expertise of the internationally renowned Surrey Business School, accredited by AACSB International – the Association to Advance Collegiate Schools of Business.
This programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment.
You will gain the necessary knowledge and skills to be able to seek employment in a wide variety of multinational and/or international organisations. In particular, the programme will prepare you for a career in advertising, international management, media and public relations.
You will take six compulsory modules and two optional modules covering a wide range of disciplines including: communication studies, management, international business and cultural studies. You will also take a Research Methods module preparing you for the dissertation element of the course, in which you will have the opportunity to specialise according to your personal interest. The programme includes numerous opportunities to apply and develop your skills through practical tasks.
Many of our graduates have gone on to find employment in a wide range of international organisations and businesses. Others have chosen to take research degrees in their subject.
Recent graduates of the MA Communication and International Marketing have undertaken the following careers:
- Competitor analyst
- Business associate in a private company
- Investment manager in a Chinese government-run company
- Two graduates have set up their own advertising agencies
Research students have undertaken projects in the following areas:
- Political communication
- Communication theory
- Cross-cultural and intercultural communication
As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.
The marketing element of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees. The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Surrey Business School modules are fully accredited by AACSB International.
English Language Support For All
Programmes available to all students include:
- Oral Skills
- Academic Listening
- Contemporary British Society
- Critical Thinking
- Legal English
- Dissertation Writing
- Academic Reading and Note-Taking
- Grammar Revision
- Essay Writing
- Essay Writing for Native English Speakers
- Thesis/Dissertation Writing
Association to Advance Collegiate Schools of Business
AACSB International (http://www.aacsb.edu/
) offers a set of standards that are relevant and applicable to all business programmes globally and which support and encourage excellence in management education worldwide.
AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education worldwide.
AACSB International accreditation assures stakeholders that business schools:
- Manage resources to achieve a vibrant and relevant mission
- Advance business and management knowledge through faculty scholarship
- Provide high-calibre teaching of quality and current curricula
- Cultivate meaningful interaction between students and a qualified faculty
- Produce graduates who have achieved specified learning goals
The University of Surrey
achieved its accreditation in November 2005 after a rigorous application and assessment process, culminating in a visit from an accreditation panel. Less than 15 per cent of the world’s business schools are accredited by the AACSB, so the Surrey Business School was especially proud to join the elite group of less than 100 business schools in Europe holding AACSB accreditation.
Our Admissions Policy (http://www.surrey.ac.uk/apply/policies/postgraduate-admissions-policy
) provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.
Further information for applicants - http://www.surrey.ac.uk/apply/postgraduate
Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.Relevant work experience can be taken into account where applicants have not reached the standard entry requirements.