Marketing is sometimes misinterpreted as simply being a promotional activity. Today Marketing has diffused throughout organisations and has strategic significance at the corporate level through brand equity and corporate reputation.
To prepare you as a Marketer in the digital age, our course aims to move beyond the 4Ps of product, place, price and promotion you may previously have heard about. Today we think about issues including new relationships, customer experience, co-creation activities and consumer tribes. We challenge you to consider if traditional marketing theories are fit for purpose in the new contexts that the digital age is creating.
The MA Marketing is recognised by The Chartered Institute of Marketing (CIM) – the world’s largest association of marketing professionals. Sunderland Business School was recognised as having research with ‘world leading’ impact in the recent Research Excellent Framework (REF), and our staff are research active and link this experience in their teaching activities.
This degree programme assumes no initial knowledge of Marketing, and is therefore ideal for you if you want to convert from another subject area, or if you have some knowledge of Marketing or relevant work experience and want to develop this further.
This course will give you a grounding in contemporary marketing theory and practice. The first semester focuses on developing core knowledge and skills, and then you have the opportunity to select specialist modules such as Consumer behaviour, International Marketing, E Marketing and Integrated Marketing Communications in semester two. In your final semester you focus on developing your research skills which are used to prepare a dissertation on a specialist topic of your choice.
You will become an Associate Member of the CIM during the course, with guest lectures linked to career development. We also encourage participation in competitions such as The Greggs Marketing Challenge and organise company visits. Please note we intend to change from an MA to an MSc Marketing over the next 12 months.
page on the University of Sunderland website for more details!