• Regent’s University London Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • University College London Featured Masters Courses
  • Centre for Digital Media Featured Masters Courses
  • Jacobs University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Ulster University Featured Masters Courses
University of Warwick Featured Masters Courses
Imperial College London Featured Masters Courses
Southampton Solent University Featured Masters Courses
University of Leeds Featured Masters Courses
Swansea University Featured Masters Courses

MSc Marketing Management


Course Description

Summary

This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a criticalnderstanding of the competitive environment and the demands this places on organisations.

Modules

Introducing to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing. Optional Modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management.

Visit our website for further information...


Visit the MSc Marketing Management page on the University of Southampton website for more details!

Entry Requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Email Enquiry

Recipient: University of Southampton
Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.
Email Sent

Share this page:

Cookie Policy    X