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MSc Digital Marketing

Course Description


This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Markerting in the digial realms is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users’ time spent online and video has now become a common element of the online media mix.


Advanced Digital Communications; Building Customer Insight; Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects.

Visit our website for further information...

Visit the MSc Digital Marketing page on the University of Southampton website for more details!

Entry Requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

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