This MA provides an opportunity in which you can develop your skills and knowledge in your field of interest. The programme equips you with both the practical skills and the intellectual framework, appropriate to your specialism, to allow you to work competently at a master’s level. It provides you with the tools to engage with your field, to take part in current debates regarding the issues influencing it and to judge your own outcomes within this context. You will gain a comprehensive grounding in luxury brand equity, portfolios, cobranding, brand extensions and the management of brand heritage. It culminates in the strategic management of the business of luxury.
Modules: Design 1 and 2, Research Skills and Final Project
Optional module: from a range designed to complement specialist pathways and enhance employability
Honours degree at minimum of 2.1, plus 2 years’ work experience in a related field with a reflective statement of how that experience has shaped skills, thinking and motivations; a personal statement that portrays a passion to study and work in luxury brand management and sets out a vision of the future career.
Recipient: University of Southampton
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