• Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Leeds Beckett University Featured Masters Courses
  • University of Derby Featured Masters Courses
  • Imperial College London Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • Swansea University Featured Masters Courses
University of Kent Featured Masters Courses
University of St Andrews Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
University of Exeter Featured Masters Courses
Aberdeen University Featured Masters Courses

MA Design: Advertising Design Management (Management based pathway)


Course Description

Summary

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Modules

Core modules: Design 1 and 2; Research skills; Final Project Optional modules: Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

Visit our website for further information...


Visit the MA Design: Advertising Design Management (Management based pathway) page on the University of Southampton website for more details!

Entry Requirements

Honours degree (minimum 2.2) or equivalent qualification or experience

Email Enquiry

Recipient: University of Southampton

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully



Share this page:

Cookie Policy    X