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MSc / PG Dip / PG Cert Digital Marketing

Course Description

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

Visit the website: http://www.salford.ac.uk/pgt-courses/digital-marketing

Course detail

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.

Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
Close industry connections to ensure provision of appropriate and sufficient internships and placements
Delivered full-time and part-time on a block delivery approach with six intakes at University of Salford’s innovative and vibrant MediaCityUK campus.

What will I gain from this course?

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

- Digital Marketing
- Mobile Marketing
- SEO Account Management
- Web Analytics
- Search and Social Media
- Web Content Management
- Digital Creative Development
- Marketing Communications
- Marketing

Format and assessment

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date. The following is an example of full-time study mode.

- Semester 1 -

- Digital Marketing and Analytics
- Search and Social Media Marketing

- Semester 2 -

- Marketing and Services Management
- Digital Innovation

- Semester 3 -

- Business Innovation Project (BIP)

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.

Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.

Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Career prospects

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

- Ernst & Young
- Dixons Group plc
- British Airways
- Cooperative Insurance Services
- American Express
- Citibank
- Ladbrokes
- Numberica
- Office of the Legal Services Ombudsman
- PricewaterhouseCoopers
- Premier Travel Inn
- Thomson Holidays
- BT
- DTS Logistics
- Greater Manchester Police
- The NHS

How to apply: http://www.salford.ac.uk/study/postgraduate/applying

Visit the MSc / PG Dip / PG Cert Digital Marketing page on the University of Salford website for more details!

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements.Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility. Start Dates: September; January; March; June; November; July

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