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University of Salford Featured Masters Courses

MSc / PG Dip / PG Cert Marketing


Course Description

This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding and global economy.

Key benefits:

• Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
• Develop your expertise in search and social media marketing
• Put marketing theory into real practice with an exciting Business Innovation Project

Visit the website: http://www.salford.ac.uk/pgt-courses/marketing

Suitable for

This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.

Programme details

You will examine products and services which are highly desirable to consumers, while running real life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a Salford research-informed programme with a highly practical approach. On completion of the programme you will be in a strong position to take advantage of a wide range of managerial career opportunities.

Format

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.

Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.

Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work.

Semester 1

• Marketing and Service Management
• Contemporary Issues in Consumer Research

Semester 2

• Search and Social Media Marketing
• Marketing International Business: Branding, Communication and Relationships

Semester 3

- Business Innovation Project

For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:

• Assessed Internship
• Live Project
• Dissertation
• Placement

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Career potential

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing. This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors.

Recent Salford Business School graduates have gained employment with leading companies including:

• Ernst & Young
• Dixons Group plc
• British Airways
• Cooperative Insurance Services
• BMW
• American Express
• BBC
• Citibank
• Ladbrokes
• Numberica
• Office of the Legal Services Ombudsman
• KPMG
• PricewaterhouseCoopers
• Premier Travel Inn
• BUPA
• Thomson Holidays
• BT
• DTS Logistics
• Greater Manchester Police
• The NHS

How to apply: http://www.salford.ac.uk/study/postgraduate/applying

Visit the MSc / PG Dip / PG Cert Marketing page on the University of Salford website for more details!

Videos
Student Profiles
(Scholarship)

University of Salford - 20+ Awards

We offer a range of generous scholarships for high achieving students. We offer these awards because we believe that rewarding hard work and academic achievement is the right thing to do. Over the last two years we have awarded over £1.5 million in scholarships to international students so that they can concentrate on moving their careers forwards and not on their finances.From September 2012 we are making some changes to our scholarship scheme, but our principle of rewarding excellence remains the same and because of this we are not restricting the number of Vice Chancellor’s scholarships we award. This applies to both PG and UG awards.How much are the scholarships worth?
How much are the scholarships worth?
Vice Chancellor’s Undergraduate Excellence ScholarshipThis award is worth either £3000 or £5000 depending on the programme you enrol on.Vice Chancellor’s Postgraduate Excellence ScholarshipThis award is worth £4000 for the MBA, MSc Petroleum and Gas Engineering and MSc Gas Engineering and Management programmes; and either £3000 or £2000 for all other programmes.Country discount schemeThis bursary is worth £1000 to students studying full-time postgraduate taught programmes from World Bank classified low/ low-medium income countries. A full list of countries that qualify is available here. These awards are made in addition to any other scholarship we offer. So if you are eligible for the Vice Chancellors Postgraduate scholarship of £3000, and are a national of one of the qualifying countries for this discount, you would receive £4000 in total.

Value of Scholarship(s)

Varies

Eligibility

Who will receive the awards?
All full-time international students (those paying international fees) are eligible to be considered for one of the Vice Chancellors awards based on their previous academic experience at undergraduate level – part-time students are eligible, but the award will be issued on a pro-rata basis. The awards are also available to self-sponsored students. The country discounts are available to nationals of qualifying countries only. There are separate awards for UK and EU students.to find out more go to http://www.salford.ac.uk/study/international/faqs/scholarships-faq

Application Procedure

We will assess your eligibility for a scholarship as soon as we receive your previous undergraduate records. There is no need to apply separately. We will let you know the amount (if any) you qualify for in your offer letter. You can apply online by visiting http://www.salford.ac.uk/study/international or email or contact one of our in-country representatives.

Further Information

http://www.salford.ac.uk/study/international/faqs/scholarships-faq



Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management. A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements. Start Dates: September; January; March; June; November.

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