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Food Economics and Marketing (MSc)

Course Description

This course provides training in applied economics, marketing and quantitative and qualitative research techniques and covers economic and marketing aspects of food including: consumers' food choice decisions; globalisation in food retailing and manufacturing and its impacts; and policy issues as they relate to international trade, competition, food safety and diets and health.

Past students of this course now work for national and international food companies, the European Union and the Food and Agricultural Organisation (FAO), consulting companies and NGOs.

See the website http://www.reading.ac.uk/ready-to-study/study/subject-area/agriculture-pg/msc-food-economics-and-marketing.aspx

Modules include:

• Advanced Marketing
• Economics of International Food Markets
• Consumer Behaviour and Food Marketing
• Advertising and Branding
• Research and Study Skills for Independent Learning.

Transferable Skills

The course requires a substantial amount of independent reading, research and study and students are expected to take personal responsibility and show initiative in developing their knowledge and understanding of the field of study. In following this course students will also have the opportunity to enhance and develop their skills relating to communication, information handling, problem solving and the use of information technology. Students will learn to work independently, under time pressures, and will learn to set priorities and manage their time in order to meet strict deadlines.

What career can you have?

Our master's courses are excellent preparation for careers in international and rural development, agricultural economics, marketing within the food chain and policy. We provide dedicated employability support through career workshops and have developed a personal and professional development module for international students. Engagement with a wide variety of visiting speakers and field trips provide many opportunities for networking. In addition, competitive internships and placements and the research dissertation are an opportunity to showcase your skills, undertake overseas field research or link with organisations in the development sector. Our graduates find employment within government departments, non-governmental organisations, international agencies, the media, academia and commercial companies. Some use a master's course to transition into a new career as independent consultants or as a study break from employment. For examples of organisations our graduates go on to please visit http://www.reading.ac.uk/giidae

Visit the Food Economics and Marketing (MSc) page on the University of Reading website for more details!

(Student Profile)

Eileen Berrisford

Taking a year off work to study for an MSc in Food Economics and Marketing at Reading was a big decision, but one that I haven't regretted for a minute. The course modules really helped me to develop my analytical thinking and build on my food industry experience, thanks to the relevant content, the challenging and supporting staff, and the wide variety of experiences brought to the course by the international student body. I have returned to work in a new, senior management role as Customer Agenda Manager in the Food Strategy Team, a role I would not have been able to undertake without the skills I learnt at Reading.

(Student Profile)

Rosa Palli

'Studying at GIIDAE is a unique experience to thrive in a completely mulitcultural environment and an extremely enriching opportunity to learn from people all from all over the world.'


Entry Requirements

Entrants to this course are normally required to have a good honours degree (or equivalent from a University outside the UK) in Economics, Agricultural Economics or another subject with adequate training in economic principles and quantitative methods. An intermediate knowledge of microeconomics and quantitative methods required, but strong applicants with little or no prior training in economics may be admitted provided they attend a pre-sessional course.

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