This pathway is ideally suited if you're looking to raise your game in the design industry, or you want to gain an understanding of communication design for a broad-based career in management.
You will undertake two compulsory modules: "Strategic Information Design" and "User-centred Design Methods". Both are taught through seiminars and practical projects encompassing subjects such as branding, service design, interaction design and wayfinding design. Other modules include entrepreneurship, management and intellectual property law, and these are shared with the other pathways.
Shared sessions with MA Information Design students ensure your connection with other programmes, and you can join students on those programmes for enhancement activities and to hear visiting speakers.
See the website http://www.reading.ac.uk/ready-to-study/study/subject-area/creative-enterprise-pg/ma-creative-enterprise-communication-design-pathway.aspx
What will you study
You will undertake two compulsory modules, Strategic Information Design and User-centred Design Methods. Both are taught through seminars and practical projects encompassing branding, wayfinding, and service design. Shared sessions with MA Information Design students ensure your connection with other programmes in the Department of Typography & Graphic Communication; you can join students on these programmes for enhancement activities and to hear visiting speakers.
This pathway is ideally suited to those who wish to raise their game in the design industry, or gain an understanding of communication design for a broad-based career in management.
What career can you have?
Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.
Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.
In the fast-evolving creative industries, commercial and business skills are becoming increasingly valuable to ensure success. The MA Creative Enterprise is designed to further develop both your creative skills and business acumen to maximise your employability.
This innovative MA programme combines the strengths of three world-renowned schools at the University of Reading
: the School of Arts and Communication Design, Henley Business School, and the School of Law.
Whether you wish to build your career as a practitioner, enhance your business skills alongside your creative and critical ones, set up a business or advance into and excel in a managerial role, this is the right programme for you.
Your chosen MA Creative Enterprise pathway will allow you to develop an acute understanding of business combined with advanced practice and scholarship within your specialism. Whatever your choice, you can be confident of the quality of our teaching, the strength of our links with industry and access to unrivalled learning resources.
Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds.