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Creative Enterprise: Communication Design Pathway - MA

Course Description

Have ambitions to pursue a career in the fast-growing creative sector? This programme combines leading academic expertise from the School of Arts and Communication Design and Henley Business School. It will enable you to gain the skills and knowledge needed to progress in entrepreneurial careers within start-ups and creative firms.
-Develop strategic and creative thinking skills and learn to apply design thinking to business
-Major themes include information design, service design, user experience and brand identity
-Suited to those who wish to advance their career in the design industry
-Modules in design practice, entrepreneurship, management and intellectual property
-Access to dedicated studio facilities


Sample modules:
-Strategic information design
-User-centred design methods
-Management in creative and cultural organisations
-Financing for entrepreneurship
-Intellectual property law: copyright and design

Please note that all modules are subject to change.


Students studying creative enterprise gain the skills and expertise to progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.

Visit the Creative Enterprise: Communication Design Pathway - MA page on the University of Reading website for more details!

Entry Requirements

We expect applicants to have a good UK honours degree (or equivalent from a university outside the UK) in a design or design-relevant subject (whether you are an experienced designer or newly graduated), or for exceptional candidates without such a degree, convincing evidence of relevant professional experience. We may ask for material evidence, for example, a piece of written work and a design portfolio. IELTS: 7.0 overall with no element less than 6.0 (or equivalent).

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Recipient: University of Reading

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