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Creative Enterprise: Art Pathway (MA)

Course Description

Join a vibrant community of artists, writers and curators focused on the entrepreneurial education in the business of art.

The Art pathway develops your individual practice and research within a collaborative environment with opportunities to engage in public exhibitions and curatorial projects. Modules draw on the research strengths of Art at Reading in a distinctive blend of critical practice and theory. Together we map the contemporary art world exploring the production, dispersion and critical analysis of art and its institutions. An International Study Visit module offers an opportunity to experience major galleries, museums and collections. Other modules cover entrepreneurship, management and intellectual property law, and these are shared with the other pathways.

What will you study?

The Art pathway develops your individual practice and research within a collaborative environment with opportunities to engage in public exhibitions and curatorials projects. The degree enables you to combine modules in Management in the Creative Industries, Entrepreneurial Management for Creative Artists and Intellectual Property with pathways in Art, Communication Design, Film and the Arts Management. This pathway is ideal for artists and curators seeking entrepreneurial education in the business of art. Complete your studies either through developing your studio practice, writing a dissertation or undertaking a curatorial project.

What career can you have?

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.

Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.


Be taught by dynamic high-profile international artists. Our Department is full of practising artists, curators and writers and our research-led teaching offers opportunities for you to engage with exhibition and curatorial initiatives, theoretical texts and publication projects.

Art is an active Department with events, performance, screenings and shared discussion across disciplines creating a social environment. We pride ourselves on the quality and vibrancy of our 24-hour studio community.

As a student on one of our Master’s courses you will find yourself part of a vibrant postgraduate community and intellectual environment, including staff and PhD students who pursue a wide range of research topics and practices.

Our postgraduate environment extends out from the University through our external exhibitions and symposia and our associate partnership with the Institute of Contemporary Arts, London, which gives you membership for events, internship opportunities and teaching space in London.

Visit the Creative Enterprise: Art Pathway (MA) page on the University of Reading website for more details!

Entry Requirements

Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds. For the Management and the Arts pathway we expect applicants to have a good undergraduate degree in any area. Applicants for whom English is not a first language should provide evidence of fluency in English, such as an IELTS or a TOEFL test. For the IELTS test an average score of 7.0, with no elements less than 6.0, is required.

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