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Marketing (International Marketing) - MSc


Course Description

This programme provides students with an understanding of marketing strategies and practices in a global context, by analysing the global marketing environment, culture and varying behaviours, marketing opportunities and strategy options, and the global marketing mix.

Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.

Students taking this programme are trained to critically assess the marketing strategies adopted by a range of global and small enterprises and offer possible solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

WHAT WILL YOU STUDY?

Modules include:
-Principles of Marketing
-Financial Management
-Market Research
-International Strategic Management
-International Business Environment

WHAT CAREER CAN YOU HAVE?

Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.

Visit the Marketing (International Marketing) - MSc page on the University of Reading website for more details!

Entry Requirements

Generally you are expected to hold an upper second class bachelor’s degree from a UK university, or the equivalent from an internationally recognised university.

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Recipient: University of Reading

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