This programme provides students with an understanding of marketing strategies and practices in a global context, by analysing the global marketing environment, culture and varying behaviours, marketing opportunities and strategy options, and the global marketing mix.
Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
Students taking this programme are trained to critically assess the marketing strategies adopted by a range of global and small enterprises and offer possible solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
See the website http://www.reading.ac.uk/ready-to-study/study/subject-area/business-pre-experience-pg/msc-marketing-international-marketing.aspx
- Principles of Marketing
- Financial Management
- Market Research
- International Strategic Management
- International Business Environment
What career can you have?
Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.
If you come to Henley to take one of our Business and Management courses you’ll be joining one of the world’s leading business schools, as our triple-accredited rating puts us in the top 1 per cent globally.
You’ll learn from internationally renowned academic experts and thought leaders who have relevant experience in international business, marketing, entrepreneurship, human resource management, energy studies and accounting. You’ll also benefit from our close connections with international organisations and senior industry leaders as well as our involvement in high profile academic conferences such as UNCTAD (United Nations Conference on Trade and Development).
All of our courses take a practical, research-led approach to business and management. Our interactive teaching methods will enable you to evaluate and discuss complex topics, giving you an unrivalled insight into the challenges facing organisations in an international context, with a particular emphasis on governance and ethical dilemmas.
We are committed to attracting only the strongest applicants, to develop outstanding professionals and business leaders. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable business skills and technical knowledge that will enable you to achieve your career goals and aspirations.
Generally you are expected to hold an upper second class bachelor’s degree from a UK university, or the equivalent from an internationally recognised university.