The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.
See the website http://www.reading.ac.uk/ready-to-study/study/subject-area/business-pre-experience-pg/msc-marketing-digital-marketing.aspx
- Principles of Marketing
- Digital Marketing
- International Strategic Management
- Market Research
- Financial Management
- Marketing Communications
What career can you have?
Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.
If you come to Henley to take one of our Business and Management courses you’ll be joining one of the world’s leading business schools, as our triple-accredited rating puts us in the top 1 per cent globally.
You’ll learn from internationally renowned academic experts and thought leaders who have relevant experience in international business, marketing, entrepreneurship, human resource management, energy studies and accounting. You’ll also benefit from our close connections with international organisations and senior industry leaders as well as our involvement in high profile academic conferences such as UNCTAD (United Nations Conference on Trade and Development).
All of our courses take a practical, research-led approach to business and management. Our interactive teaching methods will enable you to evaluate and discuss complex topics, giving you an unrivalled insight into the challenges facing organisations in an international context, with a particular emphasis on governance and ethical dilemmas.
We are committed to attracting only the strongest applicants, to develop outstanding professionals and business leaders. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable business skills and technical knowledge that will enable you to achieve your career goals and aspirations.
Generally you are expected to hold an upper second class bachelor’s degree from a UK university, or the equivalent from an internationally recognised university.