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Creative Enterprise: Management and the Arts Pathway (MA)

Course Description

This pathway provides a high-quality business education that is specifically tailored to graduates from a variety of subject backgrounds such as languages, literature or business. It is ideal if you are looking for a career in the creative sector.

This pathway is more flexible than the others – you will be able to select a larger number of taught modules, while the dissertation carries slightly less weight.

In addition to shared modules in entrepreneurship, management and intellectual property law, further modules are available in small business management, digital marketing and business-to-business marketing. Optional modules from the Art and Film pathways are also available.

The majority of teaching is delivered by the Henley Business School, which is consistently ranked among Europe's leading business schools by The Financial Times and The Economist.

See the website http://www.reading.ac.uk/ready-to-study/study/subject-area/business-pre-experience-pg/ma-creative-enterprise-management-and-the-arts-pathway.aspx

Modules include:

- Management in creative and cultural organisations
- Entrepreneurial management for creative artists
- Financing creative enterprises
- Digital marketing
- Entrepreneurship and small business management
- Intellectual property law
- Modules in design; film; art

What career can you have?

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.

Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.


If you come to Henley to take one of our Business and Management courses you’ll be joining one of the world’s leading business schools, as our triple-accredited rating puts us in the top 1 per cent globally.

You’ll learn from internationally renowned academic experts and thought leaders who have relevant experience in international business, marketing, entrepreneurship, human resource management, energy studies and accounting. You’ll also benefit from our close connections with international organisations and senior industry leaders as well as our involvement in high profile academic conferences such as UNCTAD (United Nations Conference on Trade and Development).

All of our courses take a practical, research-led approach to business and management. Our interactive teaching methods will enable you to evaluate and discuss complex topics, giving you an unrivalled insight into the challenges facing organisations in an international context, with a particular emphasis on governance and ethical dilemmas.

We are committed to attracting only the strongest applicants, to develop outstanding professionals and business leaders. You can be certain that our staff will work hard to bring out the very best in you, to develop a range of transferable business skills and technical knowledge that will enable you to achieve your career goals and aspirations.

Visit the Creative Enterprise: Management and the Arts Pathway (MA) page on the University of Reading website for more details!

Entry Requirements

Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds. For the Management and the Arts pathway we expect applicants to have a good undergraduate degree in any area. Applicants for whom English is not a first language should provide evidence of fluency in English, such as an IELTS or a TOEFL test. For the IELTS test an average score of 7.0, with no elements less than 6.0, is required.

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