This pathway provides a high-quality business education that is specifically tailored to graduates from a variety of subject backgrounds such as languages, literature or business. It is ideal if you are looking for a career in the creative sector.
This pathway is more flexible than the others – you will be able to select a larger number of taught modules, while the dissertation carries slightly less weight.
In addition to shared modules in entrepreneurship, management and intellectual property law, further modules are available in small business management, digital marketing and business-to-business marketing. Optional modules from the Art and Film pathways are also available.
The majority of teaching is delivered by the Henley Business School, which is consistently ranked among Europe's leading business schools by The Financial Times and The Economist.
WHAT WILL YOU STUDY?
Modules include: -Management in creative and cultural organisations -Entrepreneurial management for creative artists -Financing creative enterprises -Digital marketing -Entrepreneurship and small business management -Intellectual property law -Modules in design; film; art
WHAT CAREER CAN YOU HAVE?
Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.
Many students come from backgrounds with considerable exposure to small- or medium-sized enterprises within the creative sector. On completion of the programme they use content from the course in the implementation of creative and commercial strategies for these firms.
Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds. For the Management and the Arts pathway we expect applicants to have a good undergraduate degree in any area.
Recipient: University of Reading
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