Summary This course integrates a core of social research with marketing and market research; modules are shared with the Master of Science social research; this provides students with an opportunity to develop their knowledge and understanding of the research processes; this programme extends that knowledge to the specific area of marketing research; it allows students to specialise and provides important industry-relevant skills; the award is intended for those who wish to deepen their knowledge of social research theory and practice, and to apply this knowledge to specific market, marketing research and societal marketing contexts; it can be studied either before taking up employment, whilst in employment as part of a career development programme, or as a forerunner to doctoral research.
Good Honours degree in a relevant discipline or equivalent professional qualification; other applications are considered depending on experience, motivation and aptitude.
Recipient: Plymouth University
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