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Digital and Social Media Marketing (MSc)

Course Description

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

This course is designed to keep you at the forefront of modern marketing practices and will equip you with an advanced knowledge of in digital marketing strategy and planning.

Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.

Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.

Course details

Core modules

-Analytics and Databases

-Branding and Marketing Communications

-Corporate Governance and Ethics

-Digital Marketing

-Leadership and Management Essentials

-Marketing and Strategy

-Relationship Marketing and CRM

-Research Methods for Decision Making

-Social Media Practice


The University aims to make the application procedure as simple and efficient as possible. Our Postgraduate Admissions and Enquiries team are on hand to offer help and can put you in touch with the appropriate faculty if you wish to discuss any programme in detail. If you have a disability and would like further information about the support provided by Plymouth University, please visit our Disability Assist Services website. Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email .

Visit the Digital and Social Media Marketing (MSc) page on the Plymouth University website for more details!

Entry Requirements

A good honours degree, first or second class, or equivalent, in any discipline. If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test. Plymouth University offers pre-sessional English language courses if you do not have this. We welcome students from a broad range of disciplines who are keen to place their undergraduate discipline knowledge into the context of digital and social media marketing.

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