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Marketing and Innovation (MSc)

Course Description

With consumer choice at an all-time high and markets more saturated and competitive than ever before, marketing innovation holds the key to business growth. Studying the MSc in Marketing and innovation you’ll learn to improve your strategic insight and creativity and develop the ability to create, recognise and exploit unique and innovative marketing strategies. Enter the industry ready to respond to rapid changes in the marketplace and anticipate the future changes that are crucial for growth.

Key features

Steer your career in a new direction with this programme designed to allow you to bring your experience and knowledge from a wide range of undergraduate disciplines and apply it to marketing and innovation.

Position yourself at the forefront of innovative, contemporary marketing practices, equipped with the key skills necessary for a successful career in marketing.

Develop distinctive marketing expertise in innovation, strategic insight and creativity allowing you to stand out to employers.

Grow your marketing capabilities in the strategic and creative process of leading and managing innovations, taking products all the way from concept through to commercialisation.

Join the next generation of marketing professionals, possessing the knowledge and practical skills to develop, manage and lead innovative marketing strategies and campaigns.

Course details

Core modules:
-Branding and Marketing Communications

-Changing Consumer Behaviour

-Innovation and New Product Development

-International Business Environment

-Knowledge Management and Decision Making

-Leadership and Management Essentials

-Marketing and Strategy

Optional modules:
-Entrepreneurship and Small Business Growth

-International Marketing

-Product Policy and Portfolio Management


The University aims to make the application procedure as simple and efficient as possible. Our Postgraduate Admissions and Enquiries team are on hand to offer help and can put you in touch with the appropriate faculty if you wish to discuss any programme in detail. If you have a disability and would like further information about the support provided by Plymouth University, please visit our Disability Assist Services website. Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email .

Visit the Marketing and Innovation (MSc) page on the Plymouth University website for more details!

Entry Requirements

A good honours degree, first or second class, or equivalent, in any discipline. If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test. Plymouth University offers pre-sessional English language courses if you do not have this. We welcome students from a broad range of disciplines who are keen to place their undergraduate discipline knowledge into the context of marketing and innovation.

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