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Marketing Management (MSc)

Course Description

Whether you are looking to have a successful career in international marketing, want to specialise in brand and marketing communications or your interests lie in analysing changing consumer behaviour, our programme will prepare you to succeed across all marketing disciplines. Through practical and research-based learning you’ll develop your capacity for analysing complex marketing situations, making business decisions and implementing appropriate courses of action.

Key features

Set sail for new horizons with this course aimed at allowing you to change the direction in which you wish to take your future career.

Take advantage of the diversity of a programme designed to help you become an outstanding marketing professional in whichever marketing discipline you choose to pursue a career in.

Engage in a breadth of marketing management subjects which will leave you well-equipped to enter workplace upon graduation.
Reinforce your core marketing knowledge with targeted expertise by selecting specialist optional modules, enabling you to shape your studies to suit your aspirations.

Gain the hands-on experience that employers are looking for by combining your academic studies with practical workshops where you’ll have the opportunity to analyse real-life company marketing strategies, case studies and marketing management practices.

Course details

Core modules:

-Branding and Marketing Communications

-Changing Consumer Behaviour

-Competitive Marketing Strategy

-International Business Environment

-Knowledge Management and Decision Making

-Leadership and Management Essentials

-Marketing and Strategy

Optional modules:

-Business-to-Business (B2B) Marketing

-Product Policy and Portfolio Management

-Services Marketing


The University aims to make the application procedure as simple and efficient as possible. Our Postgraduate Admissions and Enquiries team are on hand to offer help and can put you in touch with the appropriate faculty if you wish to discuss any programme in detail. If you have a disability and would like further information about the support provided by Plymouth University, please visit our Disability Assist Services website. Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email .

Visit the Marketing Management (MSc) page on the Plymouth University website for more details!

Entry Requirements

A good honours degree, first or second class, or equivalent, in any discipline. If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test. Plymouth University offers pre-sessional English language courses if you do not have this. We welcome students from a broad range of disciplines who are keen to place their undergraduate discipline knowledge into the context of marketing management.

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