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Marketing Management and Strategy

Course Description

Effective marketing strategy with an awareness and understanding of sustainable business practice are the key driving forces in today's global business environment. In good times and bad, strong marketing is a necessity if a business is going to survive and thrive.

Careers in marketing management, in all business and the not-for-profit sectors can be very exciting and rewarding. A Master’s degree from Plymouth Business School will enhance your prospects for a rewarding career.

The values which underlie this course include:
Delivering leading edge marketing management and marketing strategy theory in an innovative and creative way.
Enhancing students' employability through integrating industry practice within the course structure.
Developing educational outcomes across all learning styles to equip students with the knowledge and expertise to succeed in an international environment.
The MSc Marketing Management and Strategy is an exciting new entrant to part of Plymouth Business School’s existing suite of masters’ programmes. It is a one year full time course with one intake a year.

Visit the Marketing Management and Strategy page on the Plymouth University website for more details!

Entry Requirements

A second-class honours degree from a UK university or equivalent overseas/professional qualification. For overseas students. If you do not have English as a first language you will be required to achieve an IELTS score of 6.5 overall (with a minimum of 5.5 in listening, reading, speaking and writing) or equivalent. At the programme manager's discretion, applicants who do not possess appropriate Higher Education qualifications may be admitted to the programme on the basis of relevant prior experience.​

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