The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.
You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.
Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.
The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.
It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.
This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.
I chose Cardiff University because it is one of the leading schools in the United Kingdom and it has a high ranking and good reputation in China. Longer term, I want to become a marketing or branding manager in the fashion industry. For this reason I took two postgraduate programmes at Cardiff and I firmly believe they will help me to fulfil my career ambitions.
Sharifah Adlina Syed Abdullah (MSc International Economics, Banking and Finance)
"I have very much enjoyed my course and the facilities (computers, libraries and lecture theatres) in Cardiff Business School are excellent. I have also found the city of Cardiff to be very friendly. The university and the city centre are very close to each other and, to help you feel at home, there is also a range of different foods available, including Asian, Continental, Caribbean and Western. During my time here, I have found a good balance between studying and doing social activities with my two children, husband and friends."
Geraint Harvey (Human Resource Management)
“I initially decided to pursue a taught postgraduate course to enhance my employment potential, but decided to stay on and read for my doctorate because of the encouragement and enthusiasm offered by members of staff at all levels within the School. Cardiff Business School has an enviable reputation, both in the UK and abroad, and the support offered to postgraduate students in the School is exceptional.”
Master's Excellence Scholarships
No. of awards TBC
“This scholarship package will give high-calibre students the opportunity to study at a world-leading, research-intensive university and help ease the associated financial burdens.”Professor Colin Riordan, Vice-ChancellorWe are pleased to announce that the Taught Master's Excellence Scholarship Scheme for 2016/17 entry has been confirmed.We are committed to invest up to a total of £500,000 in this high value competitive scholarship scheme to support UK and EU students who are planning to start an eligible master's programme in September 2016.The scholarships are each worth a minimum of £3,000 and will be awarded in the form of a tuition fee discount.Scholarships will be awarded based on academic excellence.
Value of Scholarship(s)
Eligible programmes include taught full-time and part-time taught programmes leading to a master's. Not included are our distance learning programmes and taught programmes leading to a postgraduate certificate, postgraduate diploma, as well as research master's such as the MPhil and MRes.‘Home’ and ‘EU’ students only (as classified for fee paying purposes, tuition fee status is determined after submitting an application to study) who are accepted on to an eligible postgraduate taught programme leading to a master's degree, and with a firm focus on academic excellence.For applicants from countries outside the European Union, we also offer a range of highly prestigious international scholarships.