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Business Strategy & Entrepreneurship (MSc)

Course Description

The programme consists of nine subjects completed over one year of full time study. Assessment per module is based on the equivalent of one 2,500-word assignment and one two-hour examination per 15 credit module. The pass level for each module is 50% based on the weighting of assessment components and all assessments are conducted prior to the beginning of the next semester or stage of the scheme.


Available Modules
Semester 1

Economics and the Business Environment:
The aims of the Economics and the Business Environment module are to introduce students to the nature of and functioning of firms and markets so that students can improve their business decisions, and to encourage students to understand the social and political environments in which organisations operate.

Reflective Perspectives and Practices:
This module encourages students to reflect critically on the nature and challenges of entrepreneurship. It addresses those themes relating to entrepreneurship-as-practice and entrepreneurship-in context.

New Venture Creation:
This module provides students with an introduction to the entrepreneurial process. It exposes students to the concepts, practices, skills and tools of starting and growing a new business - whether this be in a start-up, corporate or family context.

Entrepreneurial Finance:
The aims of the module are to provide students with skills in the preparation and interpretation of financial reports, as well as to provide an understanding of the uses of management accounting techniques in evaluating cost behaviour for decision making purposes and financial management.


Semester 2

Innovation Management:
This module discusses how entrepreneurs in start-ups and family businesses can shape their organisations so that they can continuously build and commercialise valuable innovations, and how managers and executives in established firms can become more entrepreneurial in their approach to innovation.

Venture Growth and Development:
The module will focus on the issues and problems involved in developing and managing entrepreneurial organisations. Students will evaluate the factors that make an organisation effective at each stage of growth.

Entrepreneurial Marketing:
This module provides an in-depth understanding of the theory, concepts and tools which are used to market a new product offering and are applicable in an entrepreneurial setting. Emphasis is placed on the special requirements for creating and executing marketing plans and programmes in a setting of rapid technological change.

Leadership and Personal Development:
The module aims to evaluate the indicators of personal leadership styles, and apply these to individual working practice. Students will learn to understand the principles of leadership and how they can help the individual to work more effectively.


Semester 3

New Venture Plan:
This module aims to integrate and apply core course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a new venture plan for either a start-up company or an existing organisation based on a defined brief.

Visit the Business Strategy & Entrepreneurship (MSc) page on the Cardiff University website for more details!

Student Profiles

Master's Excellence Scholarships - No. of awards TBC

“This scholarship package will give high-calibre students the opportunity to study at a world-leading, research-intensive university and help ease the associated financial burdens.”Professor Colin Riordan, Vice-ChancellorWe are pleased to announce that the Taught Master's Excellence Scholarship Scheme for 2016/17 entry has been confirmed.We are committed to invest up to a total of £500,000 in this high value competitive scholarship scheme to support UK and EU students who are planning to start an eligible master's programme in September 2016.The scholarships are each worth a minimum of £3,000 and will be awarded in the form of a tuition fee discount.Scholarships will be awarded based on academic excellence.

Value of Scholarship(s)

from £3,000


Eligible programmes include taught full-time and part-time taught programmes leading to a master's. Not included are our distance learning programmes and taught programmes leading to a postgraduate certificate, postgraduate diploma, as well as research master's such as the MPhil and MRes.‘Home’ and ‘EU’ students only (as classified for fee paying purposes, tuition fee status is determined after submitting an application to study) who are accepted on to an eligible postgraduate taught programme leading to a master's degree, and with a firm focus on academic excellence.For applicants from countries outside the European Union, we also offer a range of highly prestigious international scholarships.

Application Procedure

The Masters Excellence Scholarship application form can be accessed once you have submitted an application to study to an eligible postgraduate taught programme leading to a master’s degree. Please note the additional details on our website and in the guidance documents provided.
See our website for full details of how to apply for this scholarship: http://www.cardiff.ac.uk/study/postgraduate/funding-and-fees/masters-excellence-scholarships

Further Information


Entry Requirements

Entry requirements will normally consist of a minimum of a second class undergraduate degree or equivalent from a recognised university. Where relevant an applicant's work experience will also be taken into account and each applications is assessed individually.

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