Public relations is a booming industry and has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.
Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.
The MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.
Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.
Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry. This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.
The degree is fully accredited by the Chartered Institute of Public Relations (CIPR) and we are one of only ten Partner Universities in the UK to the Public Relations Consultants Association (PRCA). Our School was ranked first in the Guardian’s University league table for Journalism and Public Relations (2016 and 2017). The degree is designed for both UK/EU and international students interested in international PR and communications management. Your student group will come from a wide range of national and cultural backgrounds offering you exposure to comparative practices. It is a hybrid course mixing both theory and practice.
Cardiff University Masters Excellence Scholarships
No. of awards TBC
“This scholarship package will give high-calibre students the opportunity to study at a world-leading, research-intensive university and help ease the associated financial burdens.”Professor Colin Riordan, Vice-ChancellorWe are pleased to announce that the Taught Master's Excellence Scholarship Scheme for 2016/17 entry has been confirmed.We are committed to invest up to a total of £500,000 in this high value competitive scholarship scheme to support UK and EU students who are planning to start an eligible master's programme in September 2016.The scholarships are each worth a minimum of £3,000 and will be awarded in the form of a tuition fee discount.Scholarships will be awarded based on academic excellence.
Value of Scholarship(s)
Eligible programmes include taught full-time and part-time taught programmes leading to a master's. Not included are our distance learning programmes and taught programmes leading to a postgraduate certificate, postgraduate diploma, as well as research master's such as the MPhil and MRes.‘Home’ and ‘EU’ students only (as classified for fee paying purposes, tuition fee status is determined after submitting an application to study) who are accepted on to an eligible postgraduate taught programme leading to a master's degree, and with a firm focus on academic excellence.For applicants from countries outside the European Union, we also offer a range of highly prestigious international scholarships.
We have two deadlines after which scholarship decisions will be made:6 April and 27 July 2016.The Masters Excellence Scholarship application form can be accessed once you have submitted an application to study to an eligible postgraduate taught programme leading to a master’s degree. Please note the additional details on our website and in the guidance documents provided.