This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts. Run completely online the program is trimester based with intakes in January, May or September.
Applicants must have a recognised Bachelor degree; or a recognised Diploma and two years work experience; or a GMAT score of 550.
Recipient: University of Newcastle, Australia
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