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MSc Corporate Communications and Reputation Management

Course Description

In a world where organisations are under increasing public scrutiny, protecting a company’s corporate reputation and communicating effectively are vital for survival.

Take the first step to a career in corporate communications, public relations consultancy or in managing corporate brands.

Using the latest research and current best practice, you learn how to communicate effectively with key stakeholders, including employees, and promote a positive corporate reputation. Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply.

We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques, with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

Visit http://www.mbs.ac.uk/masters/courses for more details.

Career opportunities
Recent recruiters include: Blemain Group, BNY Mellon, British Council, eBay, Energy Development Corp, Ernst & Young, John Lewis, JP Morgan, Microsoft, Swier Group, Tesco plc, United Nations, Wal-Mart

Course structure (All taught units are 15 credits)

Semester 1
— Corporate Communications
— Corporate Reputation Management
— Employee Communications
— Marketing and Communications Professional Analytics*

Semester 2
— Marketing and Communications Professional Analytics*

Three elective units from**:
— Advertising
— Business-to-Business Marketing
— Consumer Behaviour
— Corporate Social Responsibility
— Crisis Management
— Digital Technologies for Marketing
— International Marketing
— Marketing Communications and Branding
— Relationship Marketing and Customer Experience Management
— Retail Marketing
— Services Marketing

*Marketing and Communications Professional Analytics is a dual-semester module worth 30 credits.
** By agreement with the course director, one elective unit may be taken from another Masters course. All elective units are subject to availability and timetabling constraints.

Summer research period
Research dissertation [60 credits]

The dissertation gives you the opportunity to apply what you have learned in the taught part of the course. It normally consists of a literature review followed by a piece of empirical work, involving either qualitative or quantitative research.

Examples of recent dissertation topics include:
— The role of PR in the enactment of a sub-political arena
— Corporate social responsibility and its influence on employee engagement
— Exploring the interplay between control and flexibility in communication processes of a highly complex organisation
— The interplay of imagination, perception and memory in consumer evaluations of service experiences
— The impact of corporate advertising and news media coverage on corporate image
— The role and effectiveness of social media in crisis management

Visit the MSc Corporate Communications and Reputation Management page on the University of Manchester website for more details!

Entry Requirements

2:1, any discipline. TOEFL/IELTS may be required for non-UK students. Apply now! You can submit your application before you graduate.

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