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MSc Corporate Communications and Reputation Management

Course Description

In a world where organisations are under increasing public scrutiny, protecting a company’s corporate reputation and communicating effectively are vital for survival.

Take the first step to a career in corporate communications, public relations consultancy or in managing corporate brands.

Using the latest research and current best practice, you learn how to communicate effectively with key stakeholders, including employees, and promote a positive corporate reputation. Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply.

We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques, with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

Visit http://www.mbs.ac.uk/masters/courses for more details.

Career opportunities
Recent recruiters include: Access Bank, Blemain Group, BNY Mellon, British Council, eBay, Ernst & Young, John Lewis, JP Morgan, Microsoft, Ministry of Defence, Standard Live Investments, Swier Group, Tesco plc, Vodafone Group, Wal-Mart.

Course structure (All taught units are 15 credits)

Semester 1
– Corporate Communications
– Corporate Reputation Management
– Marketing and Communications Professional Analytics*
– Organisational Communication

Semester 2
– Marketing and Communications Professional Analytics*

Three elective units from:**
– Business-to-Business Marketing
– Consumer Behaviour
– Corporate Social Responsibility
– Crisis Management
– Customer Experience Management and Relationship Marketing
– Digital Technologies for Marketing
– e-Business
– Integrated Marketing Communication and Advertising
– International Marketing
– Retail Marketing
– Services Marketing

** Marketing and Communications Professional Analytics is a dual-semester module worth
30 credits.
** By agreement with the Course Director, one elective unit may be taken from another Alliance
MBS Masters course. All elective units are subject to availability and timetabling constraints.

Summer period
Dissertation (60 credits)
The dissertation gives you the opportunity to apply what you have learned in the taught part of the course. It normally consists of a literature review followed by a piece of empirical work, involving either qualitative or quantitative research.

Examples of recent dissertation topics:
– The role of PR in the enactment of a sub-political arena
– Corporate social responsibility and its influence on employee engagement
– Exploring the interplay between control and flexibility in communication processes of a highly complex organisation
– The interplay of imagination, perception and memory in consumer evaluations of service experiences
– The impact of corporate advertising and news media coverage on corporate image
– The role and effectiveness of social media in crisis management

Open Days

Masters information sessions

We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a Master’s course at Alliance Manchester Business School.

Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.

Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?

Choose from the following dates:
Wednesday 15 February 2017, 12.00 - 1.30pm
Wednesday 15 March 2017, 12.00 - 1.30pm
Wednesday 26 April 2017, 12.00 - 1.30pm
Wednesday 10 May 2017, 12.00 - 1.30pm

All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.

For further information and to register your interest in attending, please see the Alliance MBS website: http://www.mbs.ac.uk/masters/meet-us.aspx

Visit the MSc Corporate Communications and Reputation Management page on the University of Manchester website for more details!

Entry Requirements

2:1, any discipline. TOEFL/IELTS may be required for non-UK students. Apply now! You can submit your application before you graduate.

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Recipient: University of Manchester

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