The management of customer and supplier relationships is one of the tasks of marketing. This requires an effective understanding of how these relationships work. Specific skills are required for this task. Graduates from this programme will have acquired competencies to meet the requirements for a professional career in companies of different size. The aim of the programme is to prepare participants to assume positions of general management or to take up specialised positions such as product and marketing managers. Another option would be to take on professional work in marketing research and communications.
The programme is intended for students who have obtained a Bachelor's degree. Candidates are expected to have acquired basic concepts of management, economics, marketing and statistics. Tutorials in these areas are offered before the beginning of the programme or during the second semester (statistics). A good command of English is needed (applicants whose first degree was not taught in English, are encouraged to earn an English proficiency certificate - e.g. TEOFL, IELTS).
Recipient: University of Lugano
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