Corporate Communication is a strategic partner of other corporate functions: for instance in managing relationships with investors, it interacts with financial managers; in dealing with public authorities and regulators, it collaborates with legal services; in addressing issues of identity and corporate culture, it partners human resources specialists; in communicating with customers, it collaborates with marketers, etc. Graduates from the programme will be ready to enter the corporate communication profession at a management level. The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in corporate communication agencies and consulting firms.
The programme is intended for students who have obtained a Bachelor's degree. Candidates are expected to have acquired basic concepts of management, economics, marketing and statistics. Tutorials in these areas are offered before the beginning of the programme or during the second semester (statistics). A good command of English is needed (applicants whose first degree was not taught in English, are encouraged to earn an English proficiency certificate - e.g. TEOFL, IELTS).
Recipient: University of Lugano
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